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October 03, 2007

Safe at home

Two headlines recently appeared within minutes of each other in my Google Reader feeds.

  1. Barnes & Noble.com revamps home page
  2. Do home pages have a place in Web 2.0's future?
I love it when things like this happen. I really do. Because it shows that at the same time one party is trying its best to adapt and improve on the old model someone else is wondering whether that model is even still valid. It's this sort of thing that makes people question their assumptions and really drives some serious thinking.

While the first story is interesting - B&N has added a number of features like search clouds and video on the front page - the second story is the one that really stands out. Essentially, a new study from Avenue A/Razorfish shows that search is the beginning point for about 54 percent of online shopping experiences. That calls into question the importance of home pages overall, since through search people are landing right on the page for the product (or story, or whatever) they were looking for, bypassing the home page layout completely.

While the study's authors make the excellent point that what's increasingly important is what's NOT happening on the site (think widgets, links and more) I still think there is a point where home pages continue to serve a vital and important role, just maybe not the one they're serving now.

The role of the homepage should be simple: Help the visitor find what they're looking for. The problem is that pages are getting mucked up with flashy graphics and other junk data that is getting in the way of that experience. If there's a model for the homepage it should be the sitemap. It's clear, uncluttered and fairly simple to navigate. When people get lost on the site they should be able to hit the "Home" tab to reboot their visit and start fresh in finding what they're looking for.

It should also provide the tools so that the visitor never has to come back to it unless they specifically want to. That means RSS feeds, email newsletter signups and other things that will let people get the information on their time instead of needing to hit the site for it.

Homepages are important - You have to do something with that pricey .com after all. But its use should be make the site experience as elegant as possible, not as a showcase for the graphic design department. If you're hoping people will read/watch/buy on your site then the homepage is your first opportunity to make sure that happens.

April 06, 2007

NY:MIEG panel video

I wanted to real quick follow-up on the write-up I did of the NY:MIEG Breakfast March 28, 2007: Baseball 2007 panel Tom and I attended. The organization, via TV Mainstream, has put the entire session up online for you to watch. Go check it out.

April 02, 2007

Take me out to the new media ballpark

Wednesday morning I had the pleasure of attending, along with Tom Biro, a panel entitled "Baseball 2007: How media and technology will bring fans closer to the sport." The panel was hosted by the New York Media Information Exchange Group. After NY:MIEG founder started things off, he introduced ESPN founder Bill Rasmussen, who then introduced the panel.

On that panel, moderated by Terry Lefton, were SI Digital Media President Jeff Price, YES Network Director of Business Development Michael Spirito, ANC Sports EVP of Technology Chis Mascatello, MLBAM SVP Joe Inzerillo and Chyron CTO Bill Hendler.

The panel touched on a variety of topics and Lefton continued to return time and again to the question of, with all the ideas floated and currently in various stages of development and execution, "What's the business model." For some, like YES Network's HD broadcasting initiative, there really wasn't one. Instead Spirito said that presenting games in HD was something they were trying to find sponsorships for. Failing that, though, they were willing to eat the cost in order to build a viewer base by presenting the game in the best possible way.

Mascatello, speaking of the MLB's various online initiatives, said that subscriptions to the site's premium content were up with the shift of a number of games over to satellite on TV. He also said that ANC was intimately involved in the renovation of, and I quote, "mid-90's vintage stadiums."

I know.

Continue reading "Take me out to the new media ballpark" »

March 22, 2007

Followup on coComment / Citibank issue

I've been trying to keep up with what has been going on with regard to John's issue late last week with coComment and Citibank, and I wanted to post an update today after reading this post by Pete Spire Lindstrom of Spire Security on his blog, about how John hasn't "acknowledged" his participation in this situation.

While I will "agree" to correct John in saying that he didn't mention in his post that he obviously posted the message to Citibank through its online messaging system, he did say to me, on multiple occasions, that he did it by accident the first time, and thought nothing of it until he happened to log in and see that he had coComment updates later on last week. I don't disagree that John was obviously the "push" to what went on in his situation - as were three other unsuspecting users who just so happened to not blog about it, and potentially don't know, even now, that this happened with their messages - but that doesn't hold Citibank (or coComment, or John) harmless. Pete insinuates that someone else wrote John's post, which most certainly isn't the case, and I'll 100% vouch for him as a colleague and friend. Working for a public relations agency, I think that both of us know better than to go off on unfounded attacks on companies when we haven't at all tried one way or the other to get answers. In addition to calls from his end to Citibank's technical side, we've both corresponded a number of times with the bank's technical staff, and I've gone back and forth with coComment a bit myself. The thing I think that Mr. Lindstrom has chosen to ignore is that we *only* posted this because while a browser-based function such as this is the responsibility of the user, it doesn't mean that it should be able to do what it does, hence our lack of "blame" on either coComment or Citibank - or ourselves, really. The reason that Citibank was isolated and mentioned, more than anything, was that John tried this at two other financial institutions that he works with, and I tried it with my primary bank. On zero occasions, with those institutions, did this functionality work, based on policies that those sites had set up.

To answer Pete's last question, blockquoted here:

As I mentioned, if John can demonstrate how Citibank could have somehow protected against this (without a client-side footprint), then I will happy retract this statement, as I am sure he will once he reads this post (I was so careful to get the spelling right ;-)).

I'm not positive that myself - nor John - has enough detailed security knowledge beyond what most of us who've developed a Website with any secure needs have, but after spending time on the phone with some of Citibank's technical team who was on this issue over the weekend, I have a decent gist of understanding this. What I would pose to Mr. Lindstrom, in this case, is that if Citibank isn't able to "protect against this," then why is it that Wachovia, Commerce Bank, and ING Direct were all able to do so? Considering the fact that Mr. Lindstrom has obviously read all of John's post, I'm not sure why he chose to glaze over those facts.

As for the fact that this is a "new toy" for John, it actually isn't, and this was something that was honestly stumbled upon with no ill intent after using it for some time. The gist here was that no one would have expected that this sort of thing would work, especially considering the "option" for coComment to snag the text wasn't available in other secure situations. If it were, I believe that we would have heard many many more examples of security concerns regarding it by now, given the number of bloggers who've given it a whirl. Now doing some casual searches you will see some items where people have mentioned different types of incidents, but nothing at a bank, as far as I can tell.

As for the PR angle, I hesitate to grasp the misunderstanding that Lindstrom has when he says "but this is completely bizarre to be thinking about PR agencies in the face of a security concern." Oh, really? Well, considering John went the security route - on his own volition - in addition to us contacting coComment to let them know this was out there, which they promptly deleted before ever thinking about blogging about this, only to get nowhere, which led to the attempts to get in touch with the company's public relations team just to make them aware of the situation. This is something that, in our jobs, we're always looking out for, i.e. a blogger noting something about a client in the middle of the night. The calls were more about letting them know that this was feasible - and different - on the Citi site, rather than hostile towards them alone.

So while Pete Lindstrom may be right about the fact that John didn't say that he did err in not unchecking the box for coComment to do this, he misses the point that the option to use coComment in this situation was so out of the norm for when it is usable that it was passed by not only by John, but other Citibank customers as well. Based on spending a little time perusing Lindstrom's blog and site this morning, I'm sure that his security credentials are on point, and obviously are well beyond mine - or John's - will probably ever be. But I think that if he had spent five minutes trying out coComment in similar situations, he would have seen that this isn't feasible in all secure situations, and that this was an issue that was "shared" by both the user, the software, and the site. I don't want to be in the position where we're throwing anyone - or everyone - under the bus here, but I think the fact of the matter here is that there is a problem. Saying that "the user made an error and it's his fault" makes me want to say that we should say the same thing to people who choose to use Windows systems over Mac systems - because of what we statistically know about security concerns between the two - are at fault. It doesn't mean that the user is the only person to "blame," it simply points out that there is an issue that needs to be fixed. If it shouldn't be pointed out that potentially thousands of coComment users could be doing this - accidentally, or mistakenly, by believing the software would never allow them to do so (sure, it's blindly, but it happens) - then I'm not sure what we should be raising red flags about. Lindstrom can talk semantics all he wants - it's his blog, his opinion - but if something like this is feasible to do, then it's a "security concern" that those involved can talk about.

[update] Just one more thought. While I do believe that there is something different being done on the other banks mentioned above and in previous posts, something that was said on coComment's official blog about being able to blacklist sites that shouldn't be able to store comments has got me thinking - is what some of the bank security has built into it on some of those sites only half (or one third, given security policy, third-party extension, and human error possibilities) of the issue, and should we be more concerned about what implications using such a thing has, more than anything? Obviously coComment offers a client-side option where you can make your blog work with the system, but obviously that can't work in a negative option-fashion. As in, your site is indexed unless you say not to, or someone blacklists you. Thoughts? I'd be really curious as to what security policies for SSL and whatnot disallow something like this logging to function, or not.

[update 2] I've updated this post from the original, as Pete's last name is Lindstrom, not Spire. Thanks for the update in the comments, Pete!

March 19, 2007

coComment responds to Citibank security issue

A few minutes ago, I received a response from coComment regarding the ongoing issue with that service indexing submissions to Citibank's online form when logged into the bank's systems. Check out what they had to say here, where they are pointing out that you can blacklist any site from storing your information, should you notice this sort of thing being feasible. In this case, the only reason that John had this happen was that he missed unchecking the box to log his note to Citibank, so it was more luck than anything that got us here (though some might disagree).

Again, I'm not going to specifically point fingers one way or another here, but while I am surprised that coComment software had logged this, I think I'm *more* surprised that it was allowed to log it in the first place. Because, as they say, "this shouldn’t happen and site security policy should prevent it." More on that later. In the meantime, Citi's security team has been great going back and forth, and we're working on finding the right person within that company's internal PR team to hear what they have to say about it.

Citibank followup #2

For the latest followup to this story from late Friday/early Saturday morning, I wanted to note that I did hear back, via email and telephone, from Citibank's information security group on Sunday. They were very courteous about the situation and wanted to do everything they could to see what the problem was with coComment tracking some of their online messaging. They did offer to speak with John, my colleague, as well (through me, however), but he has not received any direct, official communication from Citibank after his multiple messages through their online system or two telephone calls to their IT or security groups.

Additionally, while coComment (or someone related them) removed the posts shortly after John and I posted about this late Friday night, no one has responded to my request for comment, and Citibank's security group was looking into who at coComment they could speak with, but I had not heard that they had been successful as of mid-afternoon on Sunday.

In any case, I don't want to lay blame here officially one group or the other, as it appears there's some things that Citi's site could be doing better, from an outsider's perspective, and I'm guessing there are things that coComment is doing that they might not have originally intended. At the same time, as Chris Thilk and I are speaking this morning (we do talk on the phone, by the way), we both are very surprised that no word has come down from Citi's PR department or agency, based on the fact that this was indexed more than two days ago as far as Technorati and whatnot. The other great point that Chris makes is that "how are they not reaching out to John directly?" That's something I'm surprised about, too, considering John blogged it himself and also did directly reach out to his bank - which he is a customer at, not me.

[update 11:45am Eastern] Upon attempting to loop in Ruder Finn, who we're believing is the agency that would handle this specific piece of business, I've failed at the main email address for the firm, found here, on the firm's contact page. So if you're looking to email Ruder Finn at the "rfnewyork@ruderfinn.com" email address, don't bother. There's "no such user."

March 17, 2007

Update on coComment / Citibank

So far, no word from Citibank or coComment on this issue where the commenting service was able to track a theoretically secure page, although coComment has cleared out the thread John and I linked to last night. If you're still interested in seeing it, the PDF of the offending page is here here or you can see the full rundown of screens over at his blog.

Additionally, he made another attempt last night to speak with Citibank's Internet Security group, but didn't get very far with them, although he was able to provide them with the right information. Looking to try and get information from Citigroup media relations today, if possible.

Insecure messaging at Citibank?

On Friday night, I received an instant message from a colleague of mine who wanted to share a concern he had about something he just came across while checking out his coComment notifier when he found something that was seriously out of place. I won't steal all of his thunder, as you can read all his details here, along with screens of the offending experience, but I have to add my two cents here as to what the situation added up to.

coComments, as its site describes, "keeps track of all the online conversations you're following in one convenient place, and informs you whenever something is added to a conversation." In other words, rather than having to keep going back and forth to sites you've commented on over and over again to see what's up, you can just keep checking coComments. It's kind of like a quick way to check the "where I've commented" and "where people have commented on my site" options that sites such as Flickr offer.

As for what went on here, it seems that when John, my colleague, managed to find a pretty big hole in Citibank's online security. After posting a short message asking Citi to follow up on some of his activity, while logged into the bank's site, he was able to keep an eye on others who had also used the form, and all of this is documented here, on the Web. (In case this is gone by the time you read this, I've uploaded a PDF of the file, which you can download here [277k PDF])

Given how fast the Web moves these days, irrelevant of how good security is "supposed" to be anywhere, I can see how something of this ilk could happen, based on how I believe coComments works. That being said, how many other places is this happening and people aren't aware of what they might have done? Additionally, I'm pretty disappointed in the customer service feedback that John was given when a) calling and b) emailing Citibank in this situation. It seems that the telephone representative wasn't even interested in getting enough information as far as what coComments was, and clearly no action has been taken, as I'm still viewing this hours later.

I'm placing my own call to Citibank's media relations department, and will be sending off a note to coComments as well. In the interim, it might be wise to take a look at what you might have floating around in your coComments queue, should you be a user of the service. In any case, go read what John has to say about the situation, as he's detailed it much better than my quick rundown here on OTD.

March 14, 2007

This Grand Central is more than open for business

Earlier today, I caught this link flying by on my Twitterrific client, where the New York Times' David Pogue dissects - and smartly - GrandCentral, a phone service that many of us have heard about for some time now but has finally made it to "prime time" - or will now. At the moment, I figured this was definitely one of the articles we'd be hearing about for weeks to come, and I'm honestly surprised at the minimal linkage that it's gotten so far on TechMeme, but not to worry. While this isn't exactly a PR or traditional marketing focused post that Chris or I would put up here, it's something that I thought was worth pointing out to the readership here, and my colleagues. If you haven't already read the article, or know about GrandCentral, you might be able to harken back to "hunt" phone lines, or maybe had one at one point. I, for one, had one a few years ago, two employers ago, and thought it was one of the more helpful things ever. Here's the quick and dirty, and then I'll let you go read what Pogue has to say.
  • You subscribe - for $0 if you have one or two phone lines to "hunt," $15/month for more
  • You start giving out your GrandCentral number to people
  • GrandCentral then sends the calls - according to your preferences - to your mobile phone, your office phone, your home phone, you second mobile phone, your SkypeIn number, whatever
  • You screen your calls, you have a centralized voicemail box, you are able to offer different "ringers" to your callers, and can upload your own mp3s for that purpose
  • You're now totally reachable - or not - whenever, wherever, without a multitude of telephone lines.
Now sure, this isn't earth-shattering for everyone, but the reason it's tentatively important to everyone is that it's free, if you have two or less numbers you want to have people try and reach you at. It's feature-rich, has a great Web presence, and is something that wasn't rushed to market. I'm very psyched to see that it's finally made its way to the end of a public beta, and the fact that Pogue, even with a few clarifying statements at the end of his column, was so high on it I think is a really good sign. I've already signed up, and will probably end up getting the pay account so I can incorporate my SkypeIn number that I'd love to start using more often, so now all I have to do is print up some more personal business cards, and I'm golden. [update 3/15] Costa Tsiokos disagrees on the value of this, pointing out how 700 area code numbers were created back in the day for pretty much this purpose. While I think that he's right in saying that "if you've got all these numbers, you should be getting rid of some," that doesn't mean that people can't be "stuck" in a position to have a work phone, a mobile phone, and maybe a mobile device from work, too. Even so, I think the service is valuable for those who have two phones, if only for the screening purposes and the ability to get that "hunt" working - but point taken.

So a lawsuit walks into a bar...

I've been trying since the news broke to wrap my head around the $1 billion lawsuit filed by Viacom against YouTube. The nearest I can figure is that they studied all the reactions to the RIAA suing random college students for music downloading and decided that, hey, any press is good press so we'll adopt an even more outrageous business strategy.

I say that because this lawsuit is only partly between Viacom and YouTube/Google. It's also between Viacom and the general population, basically saying, "We don't like you playing with out toys, so we're suing the company that owns the playground."

There are bigger points to be made, and others have made them well prior to me, but I think that any time a company gets in the way of people sharing their content it can disrupt and impede the conversation that's going on and shut down those yet to come before they even begin. There needs to be a way that media companies can work with sites like YouTube that doesn't stop people from uploading their own videos but also might allow for the company to act as the gateway, so to speak, for people to get to those videos.

I'm not advocating content theft at all. Companies and artists have a right to make money off of what they produce. But there's a world of difference between downloading a pirated copy an episode of "Reno: 911" and someone posting a 32-second clip that someone finds funny. One is theft - there's no disputing that in my mind. The other is a way that a community can talk amongst itself and potentially promote the property to others. If they work at it, I think media companies can find ways to work with this community and not rail against it.

February 07, 2007

Fragmentation be darned...big media still wants to be relevant

It's kind of interesting to watch as big media companies dance and move around as they attempt to keep as much of an audience as possible.

  • The Washington Post is debuting a new feature called onBeing, which allows people to upload videos of themselves talking about what's important to them. You know, like people have been doing on YouTube for a year now. New videos will be available for viewing every Wednesday. CORRECTION: These videos are professionally taped and not user-submitted. Sorry.
  • Warner Music is now allowing its music to be streamed for free on Last.fm's ad-supported service.
  • Variety has dropped its paid wall for online articles and added an electronic version that mirrors the look and feel of the print pub. The first part of that is likely a tactic to get more online linkage from bloggers since many are hesitant to link to partial articles that require payment to read.

October 26, 2006

Opening up the crayon box

Unfortunately, neither Tom or I were able to make it, due to prior commitments, to the Second Life launch of crayon, the new agency founded by Joe Jaffe, Shel Holtz, Neville Hobson and CC Chapman. But that doesn't mean others weren't there. From the reports that Neville and Joe have put up it was quite an event.

Thankfully these guys are as good at promoting themselves through new media as they will be at promoting their clients through new media. They've setup an agency blog and a Flickr set documenting the launch event. They even announced the creation of crayon in a very new media friendly press release that's complete with links, pictures to download and other goodies that make blogging the release that much easier.

The emphasis of crayon is on conversation, the reality that marketing is no longer a one way street.

October 16, 2006

Reuters keeps Second Life residents in the loop

Beginning Wednesday, news service Reuters is opening an official bureau within Second Life to keep residents up to speed with what's happening in the real world and real world readers informed of Second Life news. In true community-building form, residents who click on an item that's of interest to them will be taken to the Reuters Atrium where they can discuss the story and others with fellow residents. The bulk of the heavy lifting on this will be done by Reuters correspondent Adam Pasick, who will operate in-world as Adam Reuters. Adam will hold regular office hours in Second Life in order to actually gather news just like any other reporter.

The idea of bridging the real/virtual divide is one that is likely to get quite a bit of attention. While it's not a new idea in and of itself, (New World Notes and Second Life Herald have been doing so for a while now) being able to stay up to date with the real world in an efficient manner will facilitate people spending more time within those environments.

September 20, 2006

Brands and Second Life

Last Friday I spent an hour or so in Second Life with a dozen or so other PR and other communications professionals talking about the virtual environment and how brands can and should be integrated within that world. Kami Huyse served as moderator at the Comms Cafe (owned by Lee Hopkins) and the big man himself Jeremy Pepper was the featured speaker, fielding questions the rest of us, in avatar form were asking. It was really interesting to get together with so many people and listen to their ideas on branding and establishing a corporate presence in-world. You can see some screen-grabs and write-ups on the event from David Parmet, Kami and myself.

The reason I bring this up is yesterday's news that adidas had entered Second Life to promote its new Microride shoe. As Tom Biro said to me yesterday, the fact that their presence is limited to just one shoe seems to indicate their just dipping a foot in the water. (I apologize for that. He said it and he's my boss. I'm contractually obligated to find it funny. Let's move on.)

Jeremy said something in the session that I thought was the most important take-away point there. He said the most value a brand is likely to derive from being in Second Life is by simply enabling people to use and otherwise promote. Just like people wear t-shirts by "X" company in the real world they may want to do the same in their Second Life. It's not that the company is paying these people to be brand evangelists, it's that the citizens of SL are simply being empowered to do there what they're already doing here. Giving people the tools to spread the word free of other corporate interference.

It's the same sort of approach that some marketers are taking toward bloggers who cover their company or larger industry. By making creating resources and tools which citizen journalists can draw upon that help them do their job better, the company is more accurately and fully represented in that world. That same logic can be extended to Second Life. Jeremy gave as an example a popular drink. If someone is a fan of that drink they should be able to carry it around with them in Second Life as a way to express their preference for that drink.

Marketers should explore ways they can enable and empower their existing fan community, a community that is passionate and which is moving into Second Life in droves. The key is to do so in a way that adds value to the environment instead of being obtrusive and destructive. That's a fine line to walk and will take a lot of work, but it can be very much worth it.

May 12, 2006

WaMu wants you to sign up online

Alright, alright, I'll stop linking to the Seattle P-I sometime soon. In any case, just read this story from today that reports that Washington Mutual (which we all affectionately refer to as WaMu, of course) will let people completely open a checking account online - no signature required. I'm sure that someone will find fault in this somehow or other, but the point is that there wasn't really a point to opening an account of this nature online, because you had to go through some process of either going into a bank or mailing something in, so the extra step was still there. Now, that's been removed. Wonder if this will serve as a big differentiator to those people that like to get everything done online - it's certainly a barrier to entry that's been brought down.

May 11, 2006

Video on the web

You don't need Jeff Jarvis sitting next to you for you to figure out that video on the Web is blowing up significantly. Just caught this entry on the Bloglines news site, where they're pointing out that YouTube video will now be seen inline with all of the RSS feeds you subscribe to through the service. Very cool.

March 15, 2006

Blog in the MS Word dictionary

Okay, so I know it's a technicality and all and that adding it to the software's dictionary isn't a big deal, but when will my Word software come pre-loaded so that "blog" isn't questioned as being a word in spellcheck? It's funny when people you work with ask you why words like that aren't in the dictionary just yet, especially when you realize how "mainstream" it is as a proper word, and not just slang.

March 13, 2006

You know you want Google Talk on your BlackBerry...

Because, if there's one thing that I always wished I had on my BlackBerry, it was another IM client. I'm joking, of course. Okay, maybe a little bit I'm not joking. I made the mistake of putting an IM client on my BlackBerry a few weeks after receiving it, and I've got to say, the one thing that these devices are not necessarily made for is handling like eight conversations at once. And heck, I know what I'm doing when it comes to IMing in general, so what are folks doing who are IM newbs?

March 08, 2006

Salim Ismail leaves PubSub

Early this a.m., I was informed (by the man himself) that Salim Ismail was leaving PubSub, the feed-based measurement / monitoring tool he's been in on since 2002 as co-founder. I wanted to wish him good luck in whatever endeavor he jumps into - after his vacation - and will be keeping an eye on what he, and PubSub, end up doing in the very near future. Cheers, Salim!

February 27, 2006

Calling out Skype slackers

Okay, okay, what's with all you folks who talk up Skype all the time and are never online on your Skype accounts to talk to? I mean, c'mon, folks, it's so much more personal than using just regular old instant messaging. If you've on Skype, then actually show up once in a while, huh?

Oh, and I'm "tombiro" on there when you actually get to it.

February 09, 2006

Where do we go from here?

This week, Keith O'Brien's "What goes online" column in PRWeek discusses how the expectations that public relations firms would die off at the same rate that media outlets did (or somewhere therabouts) is off base, and that adaptation and re-focusing would keep many firms is on point. I won't comment too much, as this piece stands alone, but to say that the ship has definitely sailed when you have an executive of a Fortune 500 company say to O'Brien that agencies "don't have to maintain their own blog, but if I say, 'Technorati,' and they don't know what I'm talking about, the interview is over." Wow. In a way, I'm not surprised, and pleased to hear that at least one person out there has this kind of knowledge and knows how to utilize it to his or her company's benefit when assessing the abilities of a public relations firm.

Earlier in the piece, O'Brien says:

First of all, the PR spend is miniscule compared to ad buys. True, public relations has traditionally experienced difficulties with measurement, but technology is changing that. CEOs have begun moving communications professionals to the C-suite at such a rate that PRWeek have the words "newly-created position" as a keyboard shortcut. And yet, communications expertise is still currently undervalued. Marketing budget-conscious Fortune 500 would be foolish to slash PR budgets in half (from high seven-figures to low seven-figures) while keeping a $40 million ad spend. The marketing shave, if any, will come from traditional advertising.

This definitely echoes some of the sentiments I had heard while attending an Association of National Advertisers (ANA) event last summer. Ad spend is down for some companies, or at least is shifting from traditional (read: broadcast and print) to interactive / online / mobile opportunities. It was stated by more than one executive speaking at the event that outreach and relationships were a necessity in today's world, which is where, for the most part, public relators (actually a word!) and corporate communicators will come in.

February 03, 2006

I got your enterprise application for tagging right here

A few weeks ago, I spoke with PR Week's Keith O'Brien about tagging and social search for an article that showed up in the January 23 edition of the magazine, "Marketers: Start your search engines." During our conversation, we spoke about a variety of topics, and a few quotes of mine ended up in the piece (believe me, this isn't an ego-driven post). However, one of the things we discussed more that wasn't included was what the inclusion of tagging in the enterprise would be. One example cropped up a bit ago, with the use of the Outlook Tasks feature in the popular email software by way of tagging.

This afternoon, a little birdie dropped something else I hadn't seen before in my inbox, and it's something pretty cool when it comes to tagging and social bookmarking. Take a look at this press release from PR Newswire, and see if you notice anything new and interesting. Then, see what's after the jump.

Continue reading "I got your enterprise application for tagging right here" »

December 14, 2005

Yahoo! delivers Stern for post-show on Friday

A few minutes ago, I posted over at The Media Drop about Yahoo!'s announcement that it would be hosting the Howard Stern "post-show" this Friday, December 16, where the shock jock will be celebrating his move to SIRIUS Satellite Radio and his decades on terrestrial radio. The key to this whole story is not that Yahoo! has snagged this opportunity, but that Yahoo! hasn't just made some domain name that they're publicizing. Most likely there will be one for simplicity's sake, but they are directing people to "go to yahoo.com and search for "Howard Stern." to find out where to go. After that, users "will be taken to a special countdown site where they will have access to the webcast, as well as other exclusive Howard Stern-related content." Most likely no one that will be showing up will be a Yahoo! newbie, but the homepage will definitely land a ton of traffic because of this move.

Right now, Yahoo! has placed the link to the countdown site on the front page, and it's reachable here. But the fact that Yahoo! will be able to show the full array of what Howard Stern content they're providing and housing through their engine is what is smart. And by putting that "countdown" page up now, you're alerting millions of Stern fans that they can go to this site, and advertisers are clearly into getting eyeballs who are doing nothing but "waiting" until Friday's event. That's not to say that people will sit there, browsers open, until that point, but you get my drift. Additionally, Yahoo! has expanded to its Flickr property and linked to a tag, howardnation, where users of that service can publish photos for other Sternphiles to see.

This isn't anything out of the ordinary as far as Web marketing goes, but it's a solid use of multiple properties and platforms within a particular portal. The acquisition of Stern's person for this time is what's huge, as even non regular Stern fans may be tuning in to his final show on Friday, where it would surprise me if it wasn't mentioned that he'd be on Yahoo! shortly thereafter.

December 07, 2005

Business Week adds alerts

This week, BusinessWeek Online has added an "Alerts" service to its site, which allows for a user to subscribe to both categories and keywords and have them land in a desktop app or their email inbox. Probably very useful for those who aren't using RSS, or don't want to get the fire hydrant-effect going on by subscribing to entire feeds. I asked BusinessWeek about the decision to add these new communications methods, and was told that the goal here was to "be where users are getting information and provide the information in formats that are most desired by the user - whether it be print, online, on tv, via mobile devices or alerts, podcasts, rss, or blogs." Additionally, it should be pointed out that Business Week is doing every single one of those as of today.

I know I harp a lot about "choice" here, but this is the reason why.

December 04, 2005

And if Google Base didn't do enough already

Just a few weeks ago, we all learned about Google Base, the search company's entry into the mass indexing market (which basically has one player - them). Just a few days ago, on the Google Base blog, Gavin wrote about yet another amazing feat (and I use feat, not feature, intentionally) that the service brings - the ability to drive traffic to your brick-and-mortar store's door - by combining the existing Froogle shopping search with Base.

November 20, 2005

Are online calendars the next big Web service?

Over the weekend, the Seattle Post-Intelligencer's John Cook wrote about a Seattle-based firm, Trumba Corp., that had created an online calendar service, Trumba, that allows for people, organizations, or other groups to share personal or event calendars with friends, family, customers, or the public at large. The software syncs with Outlook, and has a number of functionalities to make everyone you need to keep aware of things able to be just that - aware. But something that struck me was Trumba's VP of marketing saying that he didn't "think MSN or Yahoo! would view us as a competitor -- in fact, I know they wouldn't. I think they see what we are doing as very complementary."

But is that really the case? the Yahoo!s, Googles, and MSNs of the world are always out to keep their existing users on their sites for more and more time per day, and a calendarish function would help to do so. And Yahoo!'s purchase of Upcoming.org last month is just a first step in event and calendar management for the portal. So while Trumba's full functionality might be complementary to what Yahoo! is doing - today - that doesn't mean that next week won't have Trumba fighting against the titan, or perhaps becoming part of it.

November 16, 2005

Google Base: The Index of all Indices?

Last night the tech world heralded the true launch of Google Base, the new service that looks to index anything and everything that the search tool hasn't already found, and make it (somewhat) easy to filter through to find what you're looking for. Job postings, classified ads, event listings, even news and stories on various topics will all make their way into Google Base, and users of the service will be able to sort through it all.

This is a huge story on Tech Memeorandum this morning, and with good reason. What I'm actually *happy* to see is that there are a lot of good critical voices out there. I can't say that this won't be a huge seller and be a very helpful tool for a lot of people, companies, and organizations. What I will say is that what Fred Wilson is thinking might be spot on. There are already services that handle certain things that Google Base is doing - from tagging to blogging to photo sharing to job postings - so will putting that all in one bucket with a pretty good search tool make it a worthwhile place for people to spend a good portion of their surftime? Will Google Base end up being open permanently on people's desktops as a repository of all things content, whether that be what kind of toolshed you're looking to have built in your backyard to a link to an editorial you got printed in your local paper? What levels of integration will it have with other Google products? Do sites that already own a lot of usership suffer in the long term, or do they gain traffic and success because of Base's functionality? It already points to CareerBuilder's job listings, which are now "searchable" without ever having to go to CareerBuilder's own site until you want to look more closely. Additionally, what does this mean for people who are utilizing other Google services, like AdWords, that could potentially get overlapped by this? At TechCrunch, one commenter asks why he should be using AdWords for a keyword campaign for a job posting when he could just list the job through Base. Now obviously Base doesn't have the usership that Google prime does, but that could change fairly quickly, especially for those "in the know."

Dan Gillmor, I think, is asking a similar question - or really, making a rhetorical statement, if one can do so - when he says "There's so much more here, potentially, than immediately meets the eye." In my opinion, this is an easy way to get everyone to do for Google what it, and its search algorithms, haven't been able to do alone - sort, filter, and deliver content, maybe even un-indexable content, in a way that makes the rest of the GoogleBot braintrust happy. You think you get a lot of search results now? I'd expect to see a big change there in the very near future, should this catch on.

November 14, 2005

Google's new traffic monitoring tool

If there was ever an item in my inbox in the morning that was sure to get posted, it was this one. It appears that Google has gone ga-ga over statistics on the Web, and is now offering Google Analytics. Outside of the fact that it integrates with the AdWords product, it appears to be a significant site traffic metric service that will attract some users. And based on the time it is taking to respond to my signup this morning, Site Meter might get a run for its money.

November 11, 2005

iTunes happiness for the day

Customer service isn't necessarily a topic or focus of this blog, but I've got to share an experience I recently had that should give DHL a run for its money as far as "customer service is back" as a tagline. In the last few weeks, I've had my laptop crash and have a completely unrecoverable hard drive, one that included a few thousand mp3s, a good portion of which were purchased through the iTunes Music Store. A short time later, my "backup" at the moment, my awesome 3rd gen iPod, was removed from my possession by an unknown person, who got all my cords but managed to leave the headphones, strangely enough. Figuring that my ITMS songs were lost, I was kind of bummed out, knowing that iTunes specifically tells you to back up your music, something that I hadn't done on any other device or media.

Needless to say, I figured I would give it a whirl, and contaced the iTunes Customer Service team last night. They state that it'll be up to 72 hours for a response, but they got back to me in less than two hours. Not only did the rep write the response (no form letter here) including details about my situation, they were happy to help me out by adding the songs to my purchased queue, with only one caveat - that I wouldn't be able to do this again. Obviously I don't think I'll need to, but it was great to see that calling in a big favor like this was something that I didn't get a negative response to. Now I wouldn't go around exploiting this or anything, but I would keep it in mind that, at least in my product and service experience, many of the folks at Apple / iTunes are fully aware of the value of a customer.

November 09, 2005

Google Publication Ads - Beta

Obviously, Google is the powerhouse, 500lb gorilla in the search space, at least a 300lb gorilla in the textad space, and working wonders with online maps, free email, and a variety of other areas. But all the jokes about world domination have typically ended at your keyboard, mouse, and monitor - until now. Over at AdJab, Chris Thilk and I have been doing a little bit of searching into what's up Google's sleeve, and as it turns out, they're well beyond just a bunch of html and php on your computer or handheld screen - they're in the newspaper ad business. If the launch of (yes, it's a Beta, but so is Gmail) Google Publication Ads isn't a huge thing in today's world, then nothing is. More details as they become evident.

Letting others take your tools and concepts to another level

As further proof (did we need any?) that at least one person has thought of just about every good idea, and many have executed those ideas in some fashion, typically on the Internet, I'm happy to link to FlightStats. [Found this morning via Heath Row's post on the Fast Company blog] FlightStats keeps track of all things flight-time related, and has created a number of ways in which the data can be spun, published, and utilized on a personal and business level. And heck, anytime you go to a firm's site and see that they are publicly informing about their API, that's a big deal - because just as "the people" can partake in citizen journalism and news and information is flowing in multiple directions, "the people" are also creators of tools, software, and services for the rest of us to jump in on.

November 08, 2005

But would you pay for it? [Survey]

One of the biggest reasons that many Internet companies / services have been so successful is that they are free to use. Well, free as in there is no actual money changing hands in order to use them, even though advertisements may be displayed on screen, names could be added to a mailing list, etc. So it begs us to ask the question: Would a successful service today be just as successful if you had to pay to use it? If you had to pay, or had the option to pay, let's say, should you get an ad-free experience, or one with different features, perhaps those that take more hoops to jump through as a "free" user? What about a prime example of Flickr? It offers "pro" accounts that give an ad-free account, one that offers more uploading space, yada yada yada, all for just under $25/year. There are a ton of people who think it's worthwhile, probably most of which a) believe in the service and b) want to show their wares off more and more - so they've dropped $24.95 for the year, and continue to use Flickr more or less as they had previously done so, all while the rest of us who aren't "pro" users go about using it just as we do.

This leads us to the main question here, as I've somewhat set you up by asking about Flickr. Would you pay to use Google? Over at Signal vs. Noise, Jason Fried wants to know if you would pay $5 a month to use it. I'd wonder about the same thing.

Therefore, I've set up a really quick survey, which can be taken here. Obviously this isn't going to be super scientific, and I'm not asking for demographic information, just basic stuff about paid services and preferences. I'd really appreciate your feedback, and will publish the results within the next few days, or as soon as a reasonable sample comes in.

[via Fimoculous]

November 02, 2005

Bringing *nix one step closer to the masses

Computerworld's Eric Lai wrote earlier this week about a third company looking to help Windows-networked firms operated Linux-based servers through a common platform, perhaps taking the fear out of *nix boxes within Windows shops. This software package, Likewise, joins services from Centrify and Vintela that have similar functionality.

In my estimation, this will bring a lot more companies closer to handling large-scale hosting of their own Websites to their own server farms, especially as bandwidth continues to cheapen on the whole. While you can obviously host a site on a Windows-based servers, a significant portion of the hosted world is done on *nix servers, and a lot of site managers have expertise working on those platforms.

October 26, 2005

The keyboard gets some new features

One of the things that will be a common thread on this blog is choice, especially regarding technology issues. Something neat I came across this morning was this item over at Fast Company, about a keyboard expected to hit the market in 2006 that will be "customizable." That is to say that each key can have whatever the user wants to have on it, from varying languages to hotkey images to, well, I won't even speculate any more. It's a pretty slick idea, and will surely cost a pretty penny, but that doesn't mean that it won't reshape how we look at the grey, tan, or black keyboards that most of us are looking at right now - or not looking at, for the most part.