Posts Tagged ‘social media tools’

Links of the Week: May 14th Edition

Friday, May 14th, 2010

Facebook Has Some Competition

Four NYU Students have raised $100,000 to create a Facebook alternative that allows users to control their own data. The initial goal was the raise $10,000 before June 2nd.

The NY Times will start charging for Online content

The New York Times has announced that it will begin using a paywall for their online content beginning January 2011.

Adobe Responds to Apple’s Anti-Flash Attack

Steve Jobs may have issued a single link that detailed his opinion on Flash but Adobe has retaliated with a full campaign featuring display ads on Engadget and the New York Times.

Links of the Week: April 30th Edition

Friday, April 30th, 2010

Two-Thumbs Down to 3-D

Famed movie critic Roger Ebert is not jumping on the 3-D bandwagon. In a Newsweek article published this week, Ebert explains why movie theaters should not overuse the technology and make it “a way of live” for moviegoers.

Hugo Chavez Twitter’s Newest Political Figure

Venezuelan President Hugo Chavez is officially a Twitter user as of Tuesday. The anti-US critic will be using the microblogging site as a way to send messages to his followers. He’s also reportedly encouraged Bolivian President Evo Morales and controversial Cuban political leader Fidel Castro to also join the site.

NYS Senator Charles Schumer not a Fan of Facebook

New York State Senator Charles Schumer is not a fan of Facebook’s new personalization of their site. He’s written a letter to the FTC asking that they create stringent guidelines for Facebook and other social networking sites.

Apple Releases “Thoughts on Flash”

Apple’s Steve Jobs has released a statement titled “Thoughts on Flash” in which he explains that due to Adobe’s lack of “reliability, security and performance” the iPhone and iPad will not support the Adobe Suite.

Check in to a New Pair of Jimmy Choos

Tuesday, April 27th, 2010

Although social media savvy brands are beginning to warm up to the idea of location based services, some brands remain skeptical of the benefits. This week London-based fashionistas who belong to Foursquare will have a chance to experience the marketing possibilities behind location based services.

Shoe giant Jimmy Choo is using Foursquare to organize a treasure hunt in real-time around London. With this contest, Foursquare followers can see where one pair of Jimmy Choo trainers check in. Once they’ve checked-in, campaign followers can show up at the trendy venue in hopes of catching the pair of shoes before they flee to their next, equally chic location. Once caught, winners are able to choose their size and style.

It’s interesting that this campaign is effectively using additional social media platforms such as a contest-specific Twitter handle (@CatchaChoo)  and Facebook fan page dedicated to the contest. Both accounts are updated in real-time along with Foursquare check-ins.

If this were a national or international contest, the accounts would be overwhelmed with interested parties. However, because of the London specific location, all accounts – including Foursquare – have less than 1,000 fans, followers and friends creating an intimate feel to this contest.

This contest is interesting to the social media industry for reasons other than shoes. Location based services and geo-tagging are already starting to be used by brands such as Time Out New York and the Financial Times but this is the first contest of its kind and while some may look at it as a cheeky marketing ploy, it also seems to be an effective brand building tool and a glimpse into the future of social media.

Links of the Week: April 23rd Edition

Friday, April 23rd, 2010

Online Retailer’s Customer’s Credit Card Information Available on Google

Identity theft is a huge concern with the increased usage of computers for online banking and buying. It’s been found out that shoppers at the popular online retailer Blippy are at risk of having their credit card information shown live in Google searches.

Facebook Announces New Plan at f8

Facebook has launched a whole plan that integrates the web with the social networking site. Dialogue Media’s Alex Payne explains.

Foursquare Creates Business Page

Foursquare has created a space for businesses to engage their customers with specials. This also allows businesses to track the performance of the venue.

Time Out New York Checks In With Foursquare

Wednesday, April 21st, 2010

As Foursquare continues its takeover of social media, they’ve begun to partner with media sources such as the Financial Times to bring some semblance of synergy between social and traditional media.

With this new partnership, Time Out New York has checked-in with 30 New York City based locations and if you check in to four of those locations you get the Time Out New York Happy Hour badge! If getting a special badge isn’t incentive enough, these 30 locations will also offer happy hour deals. And of course, you can join Time Out New York’s Foursquare page for recommendations and news.

The increase in partnerships like this is indicative of a trend toward businesses and traditional media beginning to embrace geo-tagging services of Foursquare. This support is strengthening the belief that location-based services are the next wave of popular social media platforms.  If you aren’t already, keep your eye on Foursquare.