Posts Tagged ‘Search’

LOTD: 9/29/09

Tuesday, September 29th, 2009

News from DialogueMedia

Washington Post Cracks Down on Dissident Journalists

Reports have come in that the authorities at Washington Post have launched a severe crackdown on journalists’ use of social media after news broke that one of its editors, Raju Narisetti, used the popular microblogging website, Twitter, to send personal opinionated comments to the public.  The crackdown includes never before seen levels of censorship by shutting down Narisetti’s independent Twitter profile and new edicts outlawing similar uses by all WaPo writers.  These actions have been severely criticized by other member websites such as TechCrunch with limited discussion on the subject coming from within.  Narisetti’s conditions and whereabouts within the WaPo HQ are as yet unknown.

Brand Websites Under Attack by Google Sidewiki

Correspondent Steve Woodruff reports that brand websites are facing a critical threat to its image by the emergence of Google’s new tool called Sidewiki.  The wiki allows rogue agents to leave unflattering comments in direct contradiction to the careful messaging on the branded websites for all others to see.  Woodruff highlights the effects it is having on pharmaceutical blogs and websites.

Google Wave or a Google Tsunami?

Reports indicate that there are high levels of chatter surrounding Google Wave to be unleashed today.  Some are predicting it to be a Google Tsunami in its “potential to redefine the web and how we interact digitally.” Experts are still waiting to see what effect it will have for brands and social media strategy.

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Vertical search power

Friday, October 26th, 2007

There’s a strong trend in the online world of publishing companies buying vertical search engines. NBC Universal invested recently in Healthline, which searches on medical information. Meredith added Helia, which also covers medical topics, to its line-up to bring more user activity to its roster of online titles. Blog network Glam just launched their own vertical search engine to mine the content of its 350+ partner blogs.

The latest move in this space is Hachette Filipacchi Media’s deal with TheFind helps people find (natch) home and lifestyle products and information. Under the deal, Hachette will sell ads on the search engine and TheFind will provide search functionality on Hachette’s home and lifestyle portal

So why the move toward vertical search? Because when you need to find specific information on a topic, a broad Google search often won’t return the results you need. There have been many times when I’m looking for information on a specific topic and I’ve wished I could just search blogs and sites on that topic instead of the whole web. Vertical search engines that draw upon just that sort of list have tremendous value to the user.

They also have power for the advertisers. This is a tightly focused audience they can reach by placing ads either on the engine’s site or contextually alongside search results. That’s access to people when they’re most motivated to be looking for help finding what they need, and if the best source turns out to be an advertiser then everyone wins.

I suspect more and more of these vertical plays will pop up and existing ones will be integrated into existing sites. The technology is getting better and with the proliferation of information online it’s going to be more important than ever to organize that information based on the needs of those doing the searching.

Constantin’s custom search now on Open The Dialogue

Wednesday, October 25th, 2006

Constatin Basturea has created a Custom Google Search that contains the 500+ blogs on his PR and Communications Blog List. It’s such a fantastic idea – exactly along the lines of something I’ve been looking for for some time now – that I’ve added it to the sidebar here on OTD.

Many thanks to Constantin for all the hard work that I’m sure went into this.

Google / MySpace search stats big, but misleading

Friday, May 26th, 2006

While I don’t at all discount the fact that MySpace’s overall traffic will lead to subsequent traffic for pretty much any service integrated into the service’s site, I think the figures mentioned in this article by MediaPost’s Shankar Gupta, referencing Hitwise data recently published, are slightly misleading, when looked at based purely on numbers.

Let’s note what the “default” search is on MySpace’s site when a user is logged in, or not. It’s “The Web.” I’d gladly take a wager that the average MySpace user or visitor is there to search MySpace for people they know, etc., not primarily to search the Web. Sure, the option should be there, but the default is definitely getting more people through to Google than would probably have happened were the radio button switched to “MySpace,” IMHO.

People may indeed be interacting with the search results and ads when they click through because a) they find what they want in the MySpace-related search results, or just in the fact that people’s behavior can be very peculiar when they end up in a batch of search results rather than what they thought they were going to be searching in the first place. I’ve got to say that I’ve clicked the “Search” button no less than a dozen times on MySpace when I meant to look just within that system, without changing the option – have you?

[MP link via MarketingVOX]

And if Google Base didn’t do enough already

Sunday, December 4th, 2005

Just a few weeks ago, we all learned about Google Base, the search company’s entry into the mass indexing market (which basically has one player – them). Just a few days ago, on the Google Base blog, Gavin wrote about yet another amazing feat (and I use feat, not feature, intentionally) that the service brings – the ability to drive traffic to your brick-and-mortar store’s door – by combining the existing Froogle shopping search with Base.