Posts Tagged ‘Multimedia’

NYT embraces YouTube

Tuesday, October 17th, 2006

In this story on corporate mergers and other deals, the New York Times did something rather remarkable. They embedded a YouTube video within the online story.

I have to say my first reaction to this was, “Wow!” It’s so odd – but great – to see a mainstream outlet embrace the same tools and toys that the online community is already using like this. This is just the kind of added value that can be created for readers of the online version of the paper and begin to drive visitors.

[Hat tip to Rex Sorgatz]

Having it both ways

Wednesday, September 6th, 2006

The “new vs. old media consumption” debate has flared up again. Scoble says he only reads RSS feeds. Others say they still read newspapers.

What if you’re reading the RSS feeds from newspapers?

Here’s my take on all this: A well rounded media diet, just like a good nutritional diet, contains everything in appropriate portions. A scoop of newspapers, a serving of magazines, a portion of blogs, a helping of TV, a bit of radio and some podcasts to fill in the edges. How much of what will largely depend on what industry you’re in. For Scoble, it makes sense that his media consumption is mostly RSS feeds. That’s his industry. For others it’s vitally important that newspapers make up the bulk of their reading. Others need to focus on trade mags in their niche. Find what works best for you and who you’re working on behalf of and go to it.

Lexus IS gets the new media treatment

Thursday, January 5th, 2006

ClickZ’s Pamela Parker reports Thursday that Lexus is going all new media on us with its latest campaign, LexusFusion.com, which is using podcasts and video to market the new IS model. This marketing effort is specifically aimed at the African-American community, and features music selections in the hip-hop / jazz fusion genre. In addition to the above-mentioned elements, Lexus is also advertising widely on blogs.

[via Marketing VOX]

Yahoo! Sterncast a success, IMHO

Wednesday, December 21st, 2005

Remember that Howard Stern Webcast that Yahoo! was hosting on Friday in celebration of his move to SIRIUS Satellite Radio? Well, Yahoo! said this afternoon that 4.4 million streams were shown that day, with more than 200,000 people actually watching it live.

It’s not all about the Benjamins, is it?

Thursday, October 27th, 2005

Boing Boing’s Cory Doctorow posted this morning about Revver, which is a service that lets people easily upload video for show, just like Flickr and smugmug do for images – with one hook. That hook is that the uploader/creator of the video has an opportunity to make some money off of the transaction. Obviously that’s going to be a motivator for some (though not all) to utilize Revver’s offerings.

All that being said, is the whole “Web 2.0″ community even about the money, or is it more about the ability to share stuff, do things through a Web browser that were only pipe dreams for some a decade ago, and the connection between people? A couple of days ago, Anil Dash was wondering about the fact that users of Flickr are subjected to advertisements on photographs they’re viewing – if the user doesn’t have a Pro account. But that fact wasn’t the primary driver behind Dash’s comments – it was the fact that none of those Google AdSense dollars (or pennies, as it were) ever trickled down to the publishers of the various photos seen on Flickr. I’ve got to ask – is it even about gaming the system, or making a buck on every single little thing? In my eyes, these are the same things that were discussed when many a blogger began putting various advertising units on their blogs, which then evolved into BlogAds, AdSense for bloggers, inline ads, adverposts, and more.

I’ve gotta say that anything that helps contribute to the well being (and wallet) of those who are making content and sharing photos, news, and information with the rest of us is great. But at the same time, most people I know who are interested in Flickr and other “sharing” sites are more interesting in how the whole “economy of visits” works and community aspect than they are worried about making a dime on it.