Posts Tagged ‘Mobile’

From Billboards to Business Cards

Wednesday, August 11th, 2010

Although they have existed for quite some time, QR codes are really beginning to take off.  They are more apparent now than ever appearing on a variety of everyday items. The QR or “Quick Response” code allows a person to scan in order to learn more about a company, person or product.  Rather than having tons of small text, if someone is interested in learning more, they can just scan and read on!

My first interaction with the strange-looking square was while flying on a family vacation.  My father handed the man his smartphone instead of passing off five different papers to the gate attendant.  The initial thought that went through my mind was “wow, I can’t believe there is such a thing! This is definitely a way of showing how our world is becoming more environmentally aware.”   About a year or so later, I realize it was much more than that.

A few months ago, a billboard was put on display in New York with a giant QR code that really turned heads.  On the bottom corner of the billboard, the Calvin Klein Jeans logo was apparent.  Most people would assume that the code would bring them to the website in order to purchase jeans.   Instead, a very sexual video appears with models who are wearing jeans.  This billboard has created quite the debate.  If the passerby wanted to learn more or find out what it was all about, they had the opportunity to do so.

Some companies are using QR’s to help simplify tasks.  Ikea has pitched that they may have a video with QR codes to go along in order to put together furniture.  Reading a manual is time consuming and often confusing, but instead, people can scan in order to move ahead in the video or maybe even scan the actual product itself.

The corporate world has also begun to use QR codes.  At meetings or conferences, one often obtains a handful of business cards and later, enters in all of the information.  Recently, we’ve seen people putting QR codes on their business cards so that others can scan the contact information right into his or her smartphone.  It can even incorporate links to social media sites.

Appearing on soda bottles, airplane tickets, billboards and business cards, QR codes have been effectively put to use.  I’m interested to see what other ways they will be used.  I would like to see a QR contest held sometime in the near future.

When have you used QR codes before?

Research Report: The Participatory News Consumer

Thursday, March 4th, 2010

Pew Internet and American Life Project and the Project for Excellence in Journalism released “Understanding the Participatory News Consumer,” on Monday and it has received a ton of attention around the key findings.  Notably, the majority of Americans (92%) use multiple platforms to get their daily news, and more than half (59%) are getting news from both online and offline sources on a typical day.

The degree to which Americans are personalizing and filtering this content is especially noteworthy, with highlights collected by MediaBistro including:

  • 33% of cell phone owners now access news on their cell phones.
  • 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them.
  • 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.
  • 51% of social networking site users who are also online news consumers say that on a typical day they get news items from people they follow.
  • 23% of this cohort follow news organizations or individual journalists on social networking sites.

This fits with the recent Cision report (pdf), which showed how media are using social platforms to publish, promote and distribute what they write (64% use blogs, 60% social networks, and 57% Twitter).  Additionally, a full 89% of media are turning to blogs for their online research, making this process truly cyclical.

With 70% of Americans noting that the amount of news and information available from different sources is overwhelming, I think we will see more and more trends pointing to users testing multiple news sources and filtering for perceived noise.  From a PR perspective, this points to the importance of brands telling a cohesive story over multiple platforms, providing a range of consumer touch points, and as always, creating content that is truly valuable for media and consumers.

A Day In The Internet

Friday, December 18th, 2009

This graphic tells a compelling story about just how central the internet is to communication and content development on a daily basis.  The numbers are amazing – and it looks pretty too.

A Day in the Internet
Created by Online Education

Introducing M.insight: The First Mobile App Designed for PR, Marketing and Advertising Pros

Tuesday, June 9th, 2009

We’re really excited about launching the M.insight mobile app today, for the iPhone/iPod Touch, Blackberry and Windows Mobile devices.

Our colleagues often ask our recommendations on great blogs covering marketing communications and social media.  And quite honestly, with a bewildering number of blogs covering the space, it can get a bit overwhelming trying to decide which ones to read regularly to stay on top of news affecting our industry or clients.

Well, M.insight is designed help.  It’s a simple, free mobile app that aggregates content from a hand-picked group of highly respected blogs and news sites within the industry so you don’t have to dig through hundreds of blogs to get to articles that really matter to you.  And M.insight delivers this up-to-the-minute content right to your smartphone, so you can catch up on your reading whenever you have a few spare minutes.  You can add as many of your favorite feeds as you like, or delete feeds you don’t care about.  You can even monitor social media right from your smartphone.

Check out mww.com/minsight to learn more about the app and download it to your smartphone.

We really hope this app becomes a useful and time-saving tool for our colleagues and peers.  We’d love to hear what you think!  Let us know in the comments section.

M.insight Splash Page

M.insight Splash Page

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

M.insight Categories

M.insight Categories

Mobio joins MMA

Wednesday, November 29th, 2006

Mobio, a company that delivers movie times to mobile users, has announced it has joined the Mobile Marketing Association.

That might not sound like big news, but I do think it’s important that content providers and companies like this are joining groups for a number of reasons. First, trade groups are a great way to amass knowledge and share what’s worked and what hasn’t with others. Second, organizations like this are out there trying to create standards in new fields that too often have none. That’s important, especially for something like mobile marketing, because standards can help increase user adoption rates.

Let’s look for good things from both Mobio and the MMA out of this.