Posts Tagged ‘Microsoft’

LOTD: 1/19/10

Tuesday, January 19th, 2010

Facebook Privacy Debate Rages On As Sensitive User Information Is Made Public

Marshall Kirkpatrick does an excellent job of laying out the arguments on both sides.  While the response from the Facebook camp has been both inconsistent and unconvincing, Marshall also presents some legitimate privacy concerns about the current public-only features of the profile pages.  Also check out Shel Israel’s open letter to Marck Zuckerberg.  From a network that attracted users by promising to let them connect to friends only within their college network but then transforming to one that now exposes potentially damaging and sensitive information to the entire internet community (family, professional networks and political affiliations included), is this a case of “bait-and-switch” on Facebook’s part?

Things that Make Companies Unprepared for Adopting Social Media

Joshua-Michéle Ross has some interesting points on why some companies may not be a good fit for social media.  Inability or unwillingness to address user concerns as the communication department may have little to no control over product quality, pricing and terms of use are some of the major concerns.

Content Delivery and Lagging Broadband Speeds

Streaming content may be getting a big push as Microsoft is in talks with Disney about getting ESPN content available through Xbox 360.  At the same time, a study by Akamai shows that US broadband speed has been lagging in comparison to other countries.  This is sure to create conflict as majority of broadband users connect to the internet via cable companies who will be directly affected by this growing trend in streaming content.

LOTD 9/23/09

Wednesday, September 23rd, 2009

Microsoft to Launch Monitoring Service

Microsoft has announced a new platform dedicated to marrying social media monitoring to customer databases, work orders, customer-service centers and sales data. The Looking Glass will be able to send emails when Twitter or blog posts around your brand rapidly increase, allowing you to react accordingly.

Starbucks Launches New Mobile App

CNet’s Caroline McCarthy is wondering if Starbuck’s new app, Starbucks Card Mobile, could be a major step forward in mobile commerce.  The application is specifically designed to replace the Starbucks Gift Card and can only be used by a handful of stores right now but that number is sure to grow in the future.

84% of Social Media Programs Don’t Measure ROI

According to a recent survey by Mzinga and Babson Executive Education over 84% of respondents don’t measure their ROI of their social media investments. Considering 86% said they have adopted some form of social media, this number is staggering.