LOTD | Open The Dialogue

Posts Tagged ‘LOTD’

Links of the Week: April 23rd Edition

Friday, April 23rd, 2010

Online Retailer’s Customer’s Credit Card Information Available on Google

Identity theft is a huge concern with the increased usage of computers for online banking and buying. It’s been found out that shoppers at the popular online retailer Blippy are at risk of having their credit card information shown live in Google searches.

Facebook Announces New Plan at f8

Facebook has launched a whole plan that integrates the web with the social networking site. Dialogue Media’s Alex Payne explains.

Foursquare Creates Business Page

Foursquare has created a space for businesses to engage their customers with specials. This also allows businesses to track the performance of the venue.

Tags: Facebook, Foursquare, LOTD, Social Media, social media tools, Social Networking, Technology
Posted in LOTD, Public Relations, Social Media | Comments

LOTD: 10/16/2009

Friday, October 16th, 2009

Happy Friday everyone! There are only 15 days until Halloween or more importantly only 68 shopping days until Christmas. Until then, enjoy these links of the day.

The Internet Advertising Bureau has come out against the recent FTC guidelines. The IAB argues that new rules unfairly regulate the online media more than offline.

In other FTC guideline news, one service called CMP.ly is attempting to establish a standard format for all disclosures by using their 6 different disclosure links. For more on CMP.ly make sure to check out PRNewser’s recent interview with the co-founder, Tom Chernaik.
The Official Google blog shares tips on Managing Your Reputation through Search Results. The first idea? Make sure you want your personal info online.
Finally, as the fervor around the Balloon Boy continues to swell as the “it” viral discussion of the moment, make sure to take the time to check out such gem’s as the T-shirt, the Fresh Prince Rap and of course this stunning re-enactment (See below).

(more…)

Tags: Balloon Boy, CMP.ly, FTC, Google, IAB, LOTD, reputation
Posted in LOTD | Comments

LOTD: 9/8/09

Tuesday, September 8th, 2009

Here are some “back-to-school” links of note from Twitter & FriendFeed. Later this week we’ll be publishing a handy guide for things you can do to start the “school year” off right.

Facebook Adding Stream Clicks to Page Insights – no individual clicks just yet, but we’re getting there. This is certainly an important metric to have.

SEO lessons from Google News – insight from Google themselves on how items for Google News are ranked. Important from a PR POV when helping clients craft news and announcements.

MSNBC acquires EveryBlock – first Newsvine, now EB (a major player in the hyperlocal news/aggregation world). Some pretty interesting moves.

Google and their systems – Domestic Trends gives us a cool way to analyze economic data and now PageRank helps scientists study ecosystems.

WordPress.com becomes real-time – RSS muscles back on to the scene and now millions of blogs can push their updates into the social web. Pretty big step in terms of tech with a lot more, I’m sure, to come.

Tags: LOTD
Posted in Social Media | Comments

LOTD: 7/15/09

Wednesday, July 15th, 2009

9 Ways People Respond to Your Content Online: the great article that goes with the image above. Rajesh Setty maps out how people pereceive and value content online.

Sometimes focusing deeper on your customer base is much better than widening product offerings.

Mediaite launched to bruising traffic and much debate. A fresh new look at the media industry as a whole.

John Cass on measurement strategies and social media goals. Some good discussion surrounding the disconnect between value on the web and direct business results.

Facebook unlocks the live streaming application that was made famous during CNN’s inaguration web coverage.

Don’t have a blog? Some great ways to be active online that don’t require a long-form base.

The recent Morgan Stanley study on teenage social media use generated lots of feedback. Mashable points to the importance of anecdotal vs. factual evidence whenver doing these kinds of reports (which is embedded there to read as well).

David Finch on what social media is not. Most importantly? It’s not a short-term fix, a solid business culture commitment is required.

Micah Baldwin on the lie of community. Technology and modern marketing has shifted our perceptions of what a community is in the digital world. Good lessons on getting back to basics.

Tags: LOTD
Posted in Social Media | Comments

LOTD: 5/29/09

Friday, May 29th, 2009

Time to turn all these open tabs in Google Chrome into fun links for you! As always, we’re sharing these on Twitter and FriendFeed.

Vanity metrics vs. Actionable metrics – Eric Ries talks about really making measurement work and solving problems, not just finding numbers that don’t mean a whole lot. For example, you have 5 billion page views? Great. Why? How?

Human Motivation & Your Brand – I’m glad more people are looking at the psychology behind marketing. It helps us do our jobs better and more effectively. There are reasons behind why people share things on Facebook. Match these needs up first with your objectives and then go from there.

Want to slap a Creative Commons license on your Facebook content? There’s an app for that.

The GOOG is riding the Wave and re-thinking how we communicate on the web. It makes sense, things like IM and e-mail are relatively archaic. OR: is this the “Google Operating System”?

More legal fun. Can you copyright a tweet? Maybe.

State of the Hispanic blogosphere report 2009. Spain leads the pack.

Be there before the sale. Why are we still using the word “campaigns” if this world is supposed to be built on long-term, sustained relationships?

Some Wikipedia-foo on interpersonal ties (via dave):

In mathematical sociology, interpersonal ties are defined as information-carrying connections between people. Interpersonal ties, generally, come in three varieties: strong, weak, or absent. Weak social ties, it is argued, are responsible for the majority of the embeddedness and structure of social networks in society as well as the transmission of information through these networks. Specifically, more novel information flows to individuals through weak rather than strong ties. Because our close friends tend to move in the same circles that we do, the information they receive overlaps considerably with what we already know. Acquaintances, by contrast, know people that we do not, and thus receive more novel information.

The Grey Lady hired a “social media editor” to be a guiding light for their journalists on the web. The cynics (myself included) were loud on this one. Thankfully, David Kaplan took some time to give Jennifer Preston some solid advice.

Facebook crosses 60mm monthly U.S. users but fewer people over 55 are using the site on a regular basis.

GigaOm throws their hat into the premium content ring with GigaOm Pro: ”created to address the gap that exists in real-time expert industry analysis on emerging technology markets.” Seems moderately attractive for only $79. See also ReadWriteWeb’s Guide to Community Management & TechCrunch’s trend reporting.

Tags: LOTD
Posted in Public Relations | Comments

Open The Dialogue

Posts Tagged ‘LOTD’

Links of the Week: April 23rd Edition

LOTD: 10/16/2009

LOTD: 9/8/09

LOTD: 7/15/09

LOTD: 5/29/09

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