Is Your PR Campaign Broken?
Tuesday, April 21st, 2009Courtesy of Cory, this is a great video that almost everyone should watch – not just if you’re in the marketing communications/PR industry. Seth talks about how much of modern life is “broken,” containing unnecessary steps and missing critical points or processes. While he covers wonderful examples about how to avoid this in your life, why does it matter for PR?
Lots of times, while brainstorming campaign ideas, it might be attractive to think of extra steps or elements to differentiate yourself in a noisy sector or from a similar competitor. Sometimes this is important, but lots of times it isn’t.
Resist the temptation to overcomplicate how you want to reach someone. Be smart about it, be effective when talking to your audience and – most importantly – don’t add extra steps for someone to do just so it makes your client look good. That seems counterintuitive to a whole effort behind communicating well and I’m sure Seth would agree.
