Open The Dialogue

Rough Week for Apple

After reports of the iPhone 4 having service problems with they’re held a certain way, disgruntled users have filed a lawsuit against both Apple and AT&T accusing Apple of Defect in Design, Manufacture and Assembly – among other claims. There is also purportedly another similar class-action law suit in the works. Apple has since admitted that there are reception issues and promises to fix the glitch.

Google versus Facebook

After facing numerous privacy issues over the past couples months, Facebook may have reason to be worried about the search engine giant is working on creating a social network. This digital Clash of the Titans should be interesting to watch as many of Google’s early social networking attempts have fallen short of successful.

Location-Based Celebrity-Sightings

Location-Based Services (LBS) has made another strive in proving its usefulness with a new application from OK! Magazine called the OK Celeb Spotter where users can report celeb-sightings in real-time.

Facebook Introduces Face Detection Technology

Facebook who acquired Divvyshot, a photo sharing site, back in April, has implemented face detection technology that will find and select faces in photos and automatically tag them. This will streamline the photo tagging process which many consider the most tedious portion of photo-sharing on Facebook.

The Blog About Twitter

As if social media wasn’t intertwined enough, The Big Money has announced the launch of a blog about all-things Twitter-related. Now you can Tweet about blogging and blog about Tweeting.

Google shook-up the location-based service marketplace today with the introduction of Latitude, a feature built to augment the already hulking power of Google Maps.  Rex Sorgatz eerily forecasted this announcement when he saw lots of people jumping ship from the soon-to-be shuttered Dodgeball over to BrightKite.

Similar to BrightKite, Latitude lets you broadcast your location to almost anyone through coordinates generated by your mobile device.  ”Almost anyone,” unfortunately, means only your contacts on Google/Gmail.  For those of you who love Google and letting the greater web know where you are at all times, wait your turn – for now.

What does this mean for PR?  The implications for location-based marketing are huge.  From opt-in sharing ideas to just getting a better idea of where your audience frequents, a whole new dimension for connecting people is being pushed by one of the biggest names on the web.  A very big step.

What do you think?  This set our minds off to the races with pretty awesome ideas but we want to hear from OTD readers about how you think Latitude fits inside the marketing communications world.  Let us know!