Open The Dialogue

Jesse Thomas and Brian Solis chart the different applications that help utilize Twitter for all its different uses.  These are all applications that exist due to Twitter and are appropriately visualized to be in its “gravity well”.  According to Solis’ post:

. . . this map visually charts the important tools to help communications, service, marketing, and community professionals more effectively navigate, engage, analyze and measure participation on Twitter.

The layout looks promising and I would suggest that proximity of the applications to the center of the twitterverse also mean something, perhaps popularity based on number of users for the application.  Click on the image for the full size version.

Twitterverse by Jesse Thomas and Brian Solis

Brian Solis has released version 2.0 of his popular Conversation Prism. Created in a collaboration between Solis and uber-designer Jesse Thomas, the Conversation prism maps virtually all reaches of the online conversational universe.

Expanding on previous versions of the representation, Solis sought to, “observe, analyze, dissect, and present the dynamics of conversations, how and where they transpired.”

Solis writes:

Conversations are increasingly distributed. This social distribution fragments our ability to connect with masses, but promotes a 1:1 approach that yields a one-to-many upside through the empowerment of influential social beacons.

The Conversation Prism represents that opportunity to proactively survey the landscape to pinpoint relevant dialogue, prioritize participation strategies, and create an engagement hierarchy and org chart.

V2.0 introduces a workflow rotation of concentric circles that assist in the establishment of value-added engagement cadence.

Don’t underestimate the scope or importance of this representation. This is significant.