Posts Tagged ‘iPhone’

Links of the Week: July 9th Edition

Friday, July 9th, 2010

A Truce Between Google and China?

China has renewed Google’s ICP license. This is the rights that are needed to host a site on it’s own domain. After a struggle, the government and Google were able to come to an agreement. it’s still  unclear whether Google will be responsible for full hosting or if they will be redirecting some of the hosting duties to the Hong Kong servers.

Conde Nast Traveller Joins the iPhone App Movement

Conde Nast seems to be adapting to the use of digital media with several of their publications. Wired has been released on the iPad and different fashion-related iPhone applications have been put out by Vogue. Most recently Conde Nast Traveller has released an application that provides “City Guides” for four cities: Barcelona, New York, Paris and Rome. Each city is a separate application and they cost $9.99 each.

Ford Works with RIM to Curb Texting-While-Driving Violations

Ford Motor Company is preparing updates to its SYNC Technology that will include audible text messaging. RIM will be implementing their MAP (Message Access Profile) on new BlackBerry devices. This means the first users of this technology will be BlackBerry users.

LeBron James Gains over 100K Followers in 7 Hours

The basketball superstar has been in the news often these past few weeks as speculation as to his next move flew. He ultimately decided to go to the Miami Heat but during the flurry of coverage, the NBA star joined Twitter as @KingJames and gained over 150,000 followers in less than 8 hours.

LOTD: 11/24/09

Tuesday, November 24th, 2009

News from DialogueMedia

Website, Facebook, Twitter and How to Use Them

Guy Kawasaki interviews Dan Zarrella on how to use social media.  Key insights for companies include: when to implement a Facebook presence, the difference between a retweet and a Digg, and so on.

What are Company Obligations Under FTC Endorsement Guidelines

This article specifically addresses the issues at play for a company, its employees and any affiliated organizations under the new FTC endorsement guidelines.  Documentation of steps taken to comply with the guidelines is key to any future enforcement action.

The Evolution of Social Media Marketing to Social Business Design

David Armano and Jeff Dachis talk about social media marketing’s evolution in becoming integrated into all aspects of a business.  This is the creation of a social business model.  They provide early examples in the accompanying slide presentation but also some of the challenges they also pose.  This is as much a change to the approach to social media as it is to the way a business is organized.

Socialnomic’s Social Media ROI Video

Here’s a great video by Socialnomics on Social Media ROI that features one of our clients, Volkswagen, which with the help of MWW Group, launched its GTI exclusively through an iPhone/iPod Touch app.

Check it out:

Introducing M.insight: The First Mobile App Designed for PR, Marketing and Advertising Pros

Tuesday, June 9th, 2009

We’re really excited about launching the M.insight mobile app today, for the iPhone/iPod Touch, Blackberry and Windows Mobile devices.

Our colleagues often ask our recommendations on great blogs covering marketing communications and social media.  And quite honestly, with a bewildering number of blogs covering the space, it can get a bit overwhelming trying to decide which ones to read regularly to stay on top of news affecting our industry or clients.

Well, M.insight is designed help.  It’s a simple, free mobile app that aggregates content from a hand-picked group of highly respected blogs and news sites within the industry so you don’t have to dig through hundreds of blogs to get to articles that really matter to you.  And M.insight delivers this up-to-the-minute content right to your smartphone, so you can catch up on your reading whenever you have a few spare minutes.  You can add as many of your favorite feeds as you like, or delete feeds you don’t care about.  You can even monitor social media right from your smartphone.

Check out mww.com/minsight to learn more about the app and download it to your smartphone.

We really hope this app becomes a useful and time-saving tool for our colleagues and peers.  We’d love to hear what you think!  Let us know in the comments section.

M.insight Splash Page

M.insight Splash Page

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

M.insight Categories

M.insight Categories

4 Keys to a Successful Mobile Application

Thursday, April 9th, 2009

iPod photo

Recently I had the chance to interview John Paris, Director, Mobile Products of Time Inc. Interactive.  John’s had an interesting path in to mobile.  He started as a CNN radio anchor before becoming fascinated by mobile’s potential in 1999.  John has led the development and design of all the original CNN mobile services and is top mobile content producer.  He thinks that the iPod has changed the mobile world forever and shared with me his four keys to a successful mobile app.

  1. Personalize Your Content-   Mobile devices are very personal.  It’s a small screen and the sessions are short. So personalize the app and focus on what the person wants.
  2. Localization-  Mobile apps are use away from the office and away from the home.  People are more likely to need the info at these times, so make sure to leverage location-based services.
  3. Community- Community can be the most dominate tool in networking today.  Allowing people to plan activities near where they are out and about can be a huge asset for your application.
  4. Interactivity- Handheld communication devices like mobile phones are more inclined to interact with brands and people.   Allowing your application to comment, share or vote can provide a valuable consumer experience for your brand.

Thanks, John!

What are some of the best features in your favorite apps?