Posts Tagged ‘Google’

Links of the Week: July 9th Edition

Friday, July 9th, 2010

A Truce Between Google and China?

China has renewed Google’s ICP license. This is the rights that are needed to host a site on it’s own domain. After a struggle, the government and Google were able to come to an agreement. it’s still  unclear whether Google will be responsible for full hosting or if they will be redirecting some of the hosting duties to the Hong Kong servers.

Conde Nast Traveller Joins the iPhone App Movement

Conde Nast seems to be adapting to the use of digital media with several of their publications. Wired has been released on the iPad and different fashion-related iPhone applications have been put out by Vogue. Most recently Conde Nast Traveller has released an application that provides “City Guides” for four cities: Barcelona, New York, Paris and Rome. Each city is a separate application and they cost $9.99 each.

Ford Works with RIM to Curb Texting-While-Driving Violations

Ford Motor Company is preparing updates to its SYNC Technology that will include audible text messaging. RIM will be implementing their MAP (Message Access Profile) on new BlackBerry devices. This means the first users of this technology will be BlackBerry users.

LeBron James Gains over 100K Followers in 7 Hours

The basketball superstar has been in the news often these past few weeks as speculation as to his next move flew. He ultimately decided to go to the Miami Heat but during the flurry of coverage, the NBA star joined Twitter as @KingJames and gained over 150,000 followers in less than 8 hours.

Links of the Week: July 2nd Edition

Friday, July 2nd, 2010

Rough Week for Apple

After reports of the iPhone 4 having service problems with they’re held a certain way, disgruntled users have filed a lawsuit against both Apple and AT&T accusing Apple of Defect in Design, Manufacture and Assembly – among other claims. There is also purportedly another similar class-action law suit in the works. Apple has since admitted that there are reception issues and promises to fix the glitch.

Google versus Facebook

After facing numerous privacy issues over the past couples months, Facebook may have reason to be worried about the search engine giant is working on creating a social network. This digital Clash of the Titans should be interesting to watch as many of Google’s early social networking attempts have fallen short of successful.

Location-Based Celebrity-Sightings

Location-Based Services (LBS) has made another strive in proving its usefulness with a new application from OK! Magazine called the OK Celeb Spotter where users can report celeb-sightings in real-time.

Facebook Introduces Face Detection Technology

Facebook who acquired Divvyshot, a photo sharing site, back in April, has implemented face detection technology that will find and select faces in photos and automatically tag them. This will streamline the photo tagging process which many consider the most tedious portion of photo-sharing on Facebook.

The Blog About Twitter

As if social media wasn’t intertwined enough, The Big Money has announced the launch of a blog about all-things Twitter-related. Now you can Tweet about blogging and blog about Tweeting.

Links of the Week: March 5th Edition

Friday, March 5th, 2010

Just because it’s Friday doesn’t mean we are taking the day off! Here are some of the social media stories that got bookmarked by Dialogue Media this week.

One is the Loneliest Number, but One Billion is a lot Happier

In case anyone is still trying to convince you that social media is a fad, new numbers suggest that two of the largest sites in the world could both pull in 1 Billion Dollars in revenue in the coming years. It seems that Facebook is geared to hit the 1.1 billion mark in 2010 while YouTube could hit the magic mark in 2011 ( and have Google keep 700 million in the process).  Not bad for a fad.

American Idol’s Social Profiles Get a Facelift

After establishing profiles for each of the 24 contestants earlier in the season, American Idol has apparently consolidated their entire operation into one account on each major network.  Fans of contestants were greeted by “Thanks so much for following me! All my updates from now on will be on our Official Ai9 Twitter Page”. Some are wondering if follower counts were taking away some of the mystery that AI usually enjoys.  We’re wondering if this will affect how fans interact with the brand down the road.  What do you think?

Foursquare and Owalla to Battle for World Domination at SXSW

Well… not really.  But after unveiling last year at the conference, both have rolled out new features in anticipation of this year’s party in Austin.  Techcrunch is reporting that Owalla has done a major redesign while Foursquare has added a category functionality.  And the word on the street is that both are rolling out new mobile apps next week.  We’re happy using both, but it will be interesting to see who wins this battle of the buzz.

What were some of your favorite PR or social media stories of the last week?

LOTD: 2/9/2010

Tuesday, February 9th, 2010

Google Launches “Buzz”

Google announced Buzz, a service similar to Twitter, Yammer, Foursquare, Yelp and other, but built right into Gmail to leverage its current user base.  More information on activating this service is available at http://buzz.google.com.

Foursquare Partners with Major Brands

Location-based services were predicted to get major traction in 2010.  That much seems true as Foursquare has signed on with several major brands to provide location based services.  Partners include Zagat, Warner Bros, HBO, History Channel, and the New York Times.

Writing for People and SEO

Brian Clark delves into how to write to increase SEO, often one of the important goals of setting up a blog or corporate website makeovers.  However, Brian emphasizes the importance to write for people instead, relying less on keyword frequency and instead using the readers language.  The article provides some great ideas in ways to create content that is both engaging to the reader and good for search engine crawlers.

FDA Hearings on Social Media

Friday, November 13th, 2009

The Federal Drug Administration (FDA) held hearings for the last two days on the issue of drug promotion on the internet and social media.  Of key concern – drug ads on Google and elsewhere were missing critical health side-effects information which is mandatory in other media formats such as print, radio and television.  To help clarify the issue, heavy weights such as Google, Yahoo and Pfizer testified to present their case in addressing these concerns.

As we saw it, there are two different, but related, issues at play here, including:

1.) How drug companies can advertise on the internet:

Due to the nature of the medium (i.e., small website banners and sponsored search links) companies such as Google, Yahoo and various pharmaceutical companies are urging the FDA to provide a direction on how to appropriately inform consumers of the drug’s health risks.  Google and the pharmaceutical industry have provide suggestions that include links back to informative web properties; both the WSJ Health Blog and NPR’s Health Blog delve deeper into this story.

2.) What role pharma companies will play in social media regarding how drug information is discussed:

The big issue at hand is how pharma companies must disclose health risks while remaining conversational on social media (i.e., Twitter, Facebook and blogs).  One issue that resonated was control on user edited sites like Wikipedia; these sites provide less control for brands to manage what the users add or delete from drug information.  As such, pharmaceutical reps are arguing that they should be held accountable for only information under their direct control, such as company websites.  More information on this story can be found on NextGov. Some interesting thinking on addressing both of these concerns by Pharma Marketing News and the Pharmaceutical Research and Manufactures of America, as reported by redOrbit: “Online pharmaceutical-marketing expert John Mack of Pharma Marketing News, recommended that the FDA take the unprecedented step of mandating that drug manufacturers put “tags” on their Twitter posts in order to monitor and potentially censor discussions about specific products.  A similar suggestion was made earlier in the week by the Pharmaceutical Research and Manufacturers of America representative Jeffrey Francer, in which he encouraged the FDA to require a standard safety logo for drug-related Web content that would link consumers to an official FDA-approved website with information about the medication in question.”

As marketers, for any campaign or program, clearly we need to be mindful in how we create online ad campaigns and how we develop social media strategy to ensure proper discloser of drug health risks. We are strong proponents in the value of social media in providing access to health related information and connecting with others of similar conditions.  In fact, social media is the perfect tool to being an informed patient, which, we believe, can help in better treatments and care.  However, social media is no substitute to consulting with our doctors about what is the best course of treatment for whatever ails us.

We’ll continue to monitor this news and share updates and thinking along the way.