LOTD: 9/24/09
Thursday, September 24th, 2009
Interview of How General Motor Handles Social Media
David Meerman Scott interviews Christopher Barger on how GM uses social media. Barger discusses what tools they use, how they monitor and what their MO is on engaging in social media. The video is definitely worth watching.
Why Companies are Still Scared of Social Media
BL Ochman discusses the six reasons why companies are still scared of social media. Among them are: loss of control and employee productivity issues. BL provides some very good reasons for each.
Alternative Ways of Encouraging PR Embargos
In light of TechCrunch’s refusal to accept embargoed releases, Robert Scoble provides some tips on how to get your message out at the proper time. Release news at a press conference, on the company blog or even use donation to a charity as leverage in keeping the silence.
Interview of How General Motor Handles Social Media
David Meerman Scott interviews Christopher Barger on how GM uses social media. Barger discusses what tools they use, how they monitor and what their MO is on engaging in social media. This is someone who gets it and the video is definitely worth watching.
Why Companies are Still Scared of Social Media
BL Ochman discusses the six reasons why companies are still scared of social media. Among them are: lose of control and employee productivity issues. BL provides some very good reasons for each.
Alternative Ways of Encouraging PR Embargos
In light of TechCrunch’s refusal to accept embargoed releases, Robert Scoble provides some tips on how to get your message out at the proper time. Release news at a press conference, on the company blog or even use donation to a charity as leverage in keeping the silence.
