Posts Tagged ‘Facebook’

Links of the Week: July 16th Edition

Friday, July 16th, 2010

Old Spice Man: Smells Like a Viral Win

The online world has been abuzz this week with the release of videos by The OldSpice Man. This viral sensation started out as video advertisement released via YouTube – something that is fairly common nowadays – but the brand kicked it up a notched by not only creating a fantastically interactive Twitter account, but also creating personalized videos for Tweeting celebrities and common folk alike.

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Advertising That’s QR Code Friendly

Calvin Klein has introduced a new billboard to the Houston Street area containing a large QR code that encourages passerbys to “get uncensored” and scan the code for a video. There are mixed feelings on the billboard – QR code usage is relatively low so the effectiveness of the ad is in question, however, there is no doubt that this may be the beginning of a trend in advertising.

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The Social Network Has Arrived

The first trailer for The Social Network – a movie about the rise and early days of Facebook – has been released.  The trailers gives just enough to entice the audience without being a full-on preview. The social media space is waiting for the premiere with high anticipation.

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Hearst and Zinio Push the iPad

Hearst, a competitor of COnde Nast, has teamed with Zinio – an app newsstand proprietor – to release digital versions of several of their publications includiung Seventeen, Esquire, Cosmopolitan and Harper’s Bazaar. Hearst also plans to leverage Oprah’s magazine and status to increase app usage by allowing readers of Oprah’s powerful book club to read the club’s selections on the iPad.

Links of the Week: July 2nd Edition

Friday, July 2nd, 2010

Rough Week for Apple

After reports of the iPhone 4 having service problems with they’re held a certain way, disgruntled users have filed a lawsuit against both Apple and AT&T accusing Apple of Defect in Design, Manufacture and Assembly – among other claims. There is also purportedly another similar class-action law suit in the works. Apple has since admitted that there are reception issues and promises to fix the glitch.

Google versus Facebook

After facing numerous privacy issues over the past couples months, Facebook may have reason to be worried about the search engine giant is working on creating a social network. This digital Clash of the Titans should be interesting to watch as many of Google’s early social networking attempts have fallen short of successful.

Location-Based Celebrity-Sightings

Location-Based Services (LBS) has made another strive in proving its usefulness with a new application from OK! Magazine called the OK Celeb Spotter where users can report celeb-sightings in real-time.

Facebook Introduces Face Detection Technology

Facebook who acquired Divvyshot, a photo sharing site, back in April, has implemented face detection technology that will find and select faces in photos and automatically tag them. This will streamline the photo tagging process which many consider the most tedious portion of photo-sharing on Facebook.

The Blog About Twitter

As if social media wasn’t intertwined enough, The Big Money has announced the launch of a blog about all-things Twitter-related. Now you can Tweet about blogging and blog about Tweeting.

Two Tips for Tuesday- Status Updates

Tuesday, June 1st, 2010

Since most of the world’s Facebook users have decided to stay with the service, it’s only fair that we take the spotlight off the privacy tools for a second. Instead I suggest we dive into a few ways that Facebook let’s you take control of your Fan pages or whatever you prefer to call them now.

  1. Promote Your Status- Want to promote your most recent brand page and want to do it quickly?  I’ve noticed that each update now has the option to “promote”. Clicking on it brings up a ready made ad featuring your page name, profile picture and most recent status update.  Edits can be made to targeting, price and duration, but the interesting part in this ad tool has to be simplicity.  Now you can find a much larger audience for your fan page and your content with a click of a button.
  2. Edit Your Links- It’s easy to add a link to your status update with the link tool, but did you know that you can edit it as well?  A link brings in the header and first chunk of content on the page as well as the pictures.  It’s easy to scroll through the pictures, but if you double click on the header or content that FB has pulled in, you can edit that as well.  This can be especially important if the link isn’t being explained well or is bringing in jibberish.  With this quick edit, you can make sure all of your links look great!

Well there’s two quick tips to start your shortened week off right.  Now if you have decided to trust Facebook for a little while longer, at least you can promote and edit your fan page accordingly.

What are you doing to tweak your fan pages?  More importantly, what are you calling your fan pages after the switch to likes?

Links of the Week: May 14th Edition

Friday, May 14th, 2010

Facebook Has Some Competition

Four NYU Students have raised $100,000 to create a Facebook alternative that allows users to control their own data. The initial goal was the raise $10,000 before June 2nd.

The NY Times will start charging for Online content

The New York Times has announced that it will begin using a paywall for their online content beginning January 2011.

Adobe Responds to Apple’s Anti-Flash Attack

Steve Jobs may have issued a single link that detailed his opinion on Flash but Adobe has retaliated with a full campaign featuring display ads on Engadget and the New York Times.

Links of the Week: April 30th Edition

Friday, April 30th, 2010

Two-Thumbs Down to 3-D

Famed movie critic Roger Ebert is not jumping on the 3-D bandwagon. In a Newsweek article published this week, Ebert explains why movie theaters should not overuse the technology and make it “a way of live” for moviegoers.

Hugo Chavez Twitter’s Newest Political Figure

Venezuelan President Hugo Chavez is officially a Twitter user as of Tuesday. The anti-US critic will be using the microblogging site as a way to send messages to his followers. He’s also reportedly encouraged Bolivian President Evo Morales and controversial Cuban political leader Fidel Castro to also join the site.

NYS Senator Charles Schumer not a Fan of Facebook

New York State Senator Charles Schumer is not a fan of Facebook’s new personalization of their site. He’s written a letter to the FTC asking that they create stringent guidelines for Facebook and other social networking sites.

Apple Releases “Thoughts on Flash”

Apple’s Steve Jobs has released a statement titled “Thoughts on Flash” in which he explains that due to Adobe’s lack of “reliability, security and performance” the iPhone and iPad will not support the Adobe Suite.