Open The Dialogue

Along with some of the immediate changes to Facebook, other changes will take a little bit of time for everyone to implement. The two new main changes will be in the form of Social Plugins and OpenGraph. Together these will replace the current Facebook Connect system that over 100 million people are already using.

Social Plugins Hook Facebook to the Web

Former FriendFeed CEO and current Facebook Product Director Bret Taylor was on hand to show off how Facebook is changing the way we connect with the web.  The first major change is how we visit the websites that we enjoy everyday. Facebook’s new Social Plugins are aimed at bringing the Facebook experience to the entire Internet and trying to do it in a simple way as possible.  Each of the social plugins that Facebook unveiled can be inserted into any website as each is one line of HTML. From a technical standpoint, the implementation is fairly simple.  Just drop the iFrame code into your site and voila! Instant connectivity.  You won’t have to login on each page and the plugins use cookies to tell you which of your friends:

• Liked a specific article. Through this Like button, even if you have never visited the site before, Facebook will be able to tell you which friends liked an article on CNN, a movie on IMDB or a song on Pandora.
• The Activity Stream plugin shows you what your friends are doing on the domain.
• Recommendations will show users which pages they should check out on the site next.
• With these plugins, Sign in with Facebook, will show you pictures of your friends who have signed in and if you want to bring Facebook chat to your site simply add the Social bar.

75 sites are currently partnered with Facebook through these new plug-ins and more are sure to follow soon.

OpenGraph Protocol

While Taylor’s unveiling of the plug-ins will change the way Facebook users will interact with sites, the OpenGraph Protocol he announced next will undoubtedly change the way that websites interact with Facebook. With the current Facebook system, if you linked to a new band or movie, that information would be passed through the News Stream and would be gone a day later.  Open Graph looks to change that throwaway interaction into a permanent one.

Open Graph runs on a type of code called semantic markers. When someone likes a certain movie on IMDB for example, this code will tell Facebook not only that Person X likes it but also that the film is of a certain genre, has a specific title and stars specific people.   Facebook will then automatically save this information on your profile page. That way if you like “The Godfather” on IMDB it will appear in your movies section.

But  a permanent mention is not the only goal of linking these profile pages.  Hovering over the link will pull in information from IMDB and clicking on it will send you to the page.  Perhaps more importantly is the fact that a site can update a user about their likes within the stream. For example if I am a fan of Ndamukong Suh on ESPN, when he is drafted by the Detroit Lions, ESPN will share that story with me in my Facebook stream.

This new API coupled with new features like the ability for developers to pull in Facebook searches, develop logins around OAuth and receive real-time instantaneous updates from Facebook will provide a whole new level of interaction on the web and on Facebook.

Closing

Zuckerberg closed his address with the idea that the web’s “default is social” and that these new tools will help all of the Internet become a more socially aware place.  Based on the ease of use and the capabilities that these changes may bring, I have to agree that the future does look a lot more social.

This week at Facebook’s f8 conference, Facebook CEO Mark Zuckerberg announced the future of Facebook and how it interacts with the web. These new products combined with tweaks Facebook made before the conference kicked off will be critical not only in how we work with Facebook, they may change the way that we view the entire Internet.

Initial f8 Announcements

Facebook began their week of announcements long before Zuckerberg took the stage.  During the week they announced:

• Facebook Switches Fans with Likes.
  • While everyone knew this change was coming to your fan pages, the switch prompted some to question why it was a necessary change. Additionally the change clearly shows you which friends like the page, a feature that was not found in the original design.
• Community Pages allow Facebookers to share knowledge on topics.
  • Connecting to everything you care about is aimed at linking your interests and profile to more people on Facebook. Now instead of just enjoying cooking, you can link that interest to a community page.
• Facebook Shutters Facebook Lite
  • Facebook Lite was meant to be a smarter, faster way for power users to engage with Facebook.  In the end, Facebook used the Lite design to make the Stream more efficient.

Minor Announcements

Before getting into the meat and potatoes of Facebook’s next big thing, Zuckerberg shared some small changes that could have an immediate effect on how we interact with Facebook on a daily basis.

• One Step Permissions: instead of multiple permission screens, Facebook is changing its privacy logins to the simple click of one button.
• Expanding the Cache: Originally developers could only store information for 24 hours, causing people to have to log in everyday.  That protocol has been removed and now developers can store information until you sign back out.
• Universal Credits: Currently buying things through Facebook apps requires a credit card entry for each app. Facebook is working toward a Facebook currency that will allow users to store information in only one place.

Of course these aren’t the only changes that Facebook is currently engaged in building.  Instead these are changes that are already being rolled out to the system. Compared to the future changes of Facebook, these might as well be considered minor tweaks.