Posts Tagged ‘ESPN’

The New Face of Facebook: The Future

Friday, April 23rd, 2010

Along with some of the immediate changes to Facebook, other changes will take a little bit of time for everyone to implement. The two new main changes will be in the form of Social Plugins and OpenGraph. Together these will replace the current Facebook Connect system that over 100 million people are already using.

Social Plugins Hook Facebook to the Web

Former FriendFeed CEO and current Facebook Product Director Bret Taylor was on hand to show off how Facebook is changing the way we connect with the web.  The first major change is how we visit the websites that we enjoy everyday. Facebook’s new Social Plugins are aimed at bringing the Facebook experience to the entire Internet and trying to do it in a simple way as possible.  Each of the social plugins that Facebook unveiled can be inserted into any website as each is one line of HTML. From a technical standpoint, the implementation is fairly simple.  Just drop the iFrame code into your site and voila! Instant connectivity.  You won’t have to login on each page and the plugins use cookies to tell you which of your friends:

  • Liked a specific article. Through this Like button, even if you have never visited the site before, Facebook will be able to tell you which friends liked an article on CNN, a movie on IMDB or a song on Pandora.
  • The Activity Stream plugin shows you what your friends are doing on the domain.
  • Recommendations will show users which pages they should check out on the site next.
  • With these plugins, Sign in with Facebook, will show you pictures of your friends who have signed in and if you want to bring Facebook chat to your site simply add the Social bar.

75 sites are currently partnered with Facebook through these new plug-ins and more are sure to follow soon.

OpenGraph Protocol

While Taylor’s unveiling of the plug-ins will change the way Facebook users will interact with sites, the OpenGraph Protocol he announced next will undoubtedly change the way that websites interact with Facebook. With the current Facebook system, if you linked to a new band or movie, that information would be passed through the News Stream and would be gone a day later.  Open Graph looks to change that throwaway interaction into a permanent one.

Open Graph runs on a type of code called semantic markers. When someone likes a certain movie on IMDB for example, this code will tell Facebook not only that Person X likes it but also that the film is of a certain genre, has a specific title and stars specific people.   Facebook will then automatically save this information on your profile page. That way if you like “The Godfather” on IMDB it will appear in your movies section.

But  a permanent mention is not the only goal of linking these profile pages.  Hovering over the link will pull in information from IMDB and clicking on it will send you to the page.  Perhaps more importantly is the fact that a site can update a user about their likes within the stream. For example if I am a fan of Ndamukong Suh on ESPN, when he is drafted by the Detroit Lions, ESPN will share that story with me in my Facebook stream.

This new API coupled with new features like the ability for developers to pull in Facebook searches, develop logins around OAuth and receive real-time instantaneous updates from Facebook will provide a whole new level of interaction on the web and on Facebook.


Zuckerberg closed his address with the idea that the web’s “default is social” and that these new tools will help all of the Internet become a more socially aware place.  Based on the ease of use and the capabilities that these changes may bring, I have to agree that the future does look a lot more social.

LOTD: 1/19/10

Tuesday, January 19th, 2010

Facebook Privacy Debate Rages On As Sensitive User Information Is Made Public

Marshall Kirkpatrick does an excellent job of laying out the arguments on both sides.  While the response from the Facebook camp has been both inconsistent and unconvincing, Marshall also presents some legitimate privacy concerns about the current public-only features of the profile pages.  Also check out Shel Israel’s open letter to Marck Zuckerberg.  From a network that attracted users by promising to let them connect to friends only within their college network but then transforming to one that now exposes potentially damaging and sensitive information to the entire internet community (family, professional networks and political affiliations included), is this a case of “bait-and-switch” on Facebook’s part?

Things that Make Companies Unprepared for Adopting Social Media

Joshua-Michéle Ross has some interesting points on why some companies may not be a good fit for social media.  Inability or unwillingness to address user concerns as the communication department may have little to no control over product quality, pricing and terms of use are some of the major concerns.

Content Delivery and Lagging Broadband Speeds

Streaming content may be getting a big push as Microsoft is in talks with Disney about getting ESPN content available through Xbox 360.  At the same time, a study by Akamai shows that US broadband speed has been lagging in comparison to other countries.  This is sure to create conflict as majority of broadband users connect to the internet via cable companies who will be directly affected by this growing trend in streaming content.

LOTD 9/21/09

Monday, September 21st, 2009

News from DialogueMedia

Social Media Policy 101

Still trying to formulate your company’s social media policy? This list of over 80 policies from to Yahoo gives a wide selection of possible guidelines. Of course, Serena Ehrlich shows how some guidelines (like ESPN’s) can be both good and bad.

Facebook Privacy Concerns Continue

Facebook Beacon has been shut down after two years of lawsuit problems and anti-privacy allegations. Of course, this announcement may be lost in the most recent instance of Facebook data mining, an experiment by MIT.

Can Ad Agency + Social Media= Success?

Can social media marketing and advertising co-exist in your marketing department? Here’s a look at a few problems that ad agencies need to overcome in order to make social media marketing work.