Open The Dialogue

Brian Solis has released version 2.0 of his popular Conversation Prism. Created in a collaboration between Solis and uber-designer Jesse Thomas, the Conversation prism maps virtually all reaches of the online conversational universe.

Expanding on previous versions of the representation, Solis sought to, “observe, analyze, dissect, and present the dynamics of conversations, how and where they transpired.”

Solis writes:

Conversations are increasingly distributed. This social distribution fragments our ability to connect with masses, but promotes a 1:1 approach that yields a one-to-many upside through the empowerment of influential social beacons.

The Conversation Prism represents that opportunity to proactively survey the landscape to pinpoint relevant dialogue, prioritize participation strategies, and create an engagement hierarchy and org chart.

V2.0 introduces a workflow rotation of concentric circles that assist in the establishment of value-added engagement cadence.

Don’t underestimate the scope or importance of this representation. This is significant.