Open The Dialogue

Mobio, a company that delivers movie times to mobile users, has announced it has joined the Mobile Marketing Association.

That might not sound like big news, but I do think it's important that content providers and companies like this are joining groups for a number of reasons. First, trade groups are a great way to amass knowledge and share what's worked and what hasn't with others. Second, organizations like this are out there trying to create standards in new fields that too often have none. That's important, especially for something like mobile marketing, because standards can help increase user adoption rates.

Let's look for good things from both Mobio and the MMA out of this.

Posted by Chris Thilk at 10:05 AM | Permalink | TrackBacks (0)

Earlier this week, Steve Rubel posted a call-to-action for folks to "mobilfy" their blogs. Definitely a smart move, and considering its ease, it's a wonder more folks haven't done it. I chose to go with WINKsite for the MWW blogs, and you can see the logo on the lower portion of my sidebar. The mobile version of OTD can be found at http://winksite.com/otd/otd, and our CEO Michael Kempner's blog, MWW Straight Talk, can be found at http://winksite.com/otd/straighttalk.

If you're concerned about how difficult this is to do - don't be - it's literally as easy as setting up a free account at WINKsite and pointing it to your blog's RSS feed.

Posted by Tom Biro at 11:43 AM | Permalink | Comments (1) | TrackBacks (0)