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November 14, 2007

The Point - Finally more than just a make-out spot

Even if I didn't know that it was the company that lured Jeremy Pepper away from the agency world I would still really like the idea behind The Point. You know all those social issues that are completely deserving of addressing but which can't get off the ground commitment wise? The Point seeks to address that problem.

It works like this: Create or join a campaign then sit back. Only when enough people commit to action on that issue - once the number of members crosses the Tipping Point - are those who committed called upon to act. Those who start the campaigns decide what that looks like, whether it's a financial pledges or number of members or some other goal line.

The reason I like this idea is that many well meaning people are constantly being asked for their time or money. But they don't want either of those scant resources to be spent on something that doesn't have the support of others and therefore has little chance of success. The Point tells people they'll only be asked to contribute to causes that have the backing of enough people to actually effect change.

Crowds, as we've seen just about everywhere in the social media era, are a powerful force. The Point wants to make sure they have a big enough crowd to make a difference. It's a good effort and I wish Pepper and the rest of the team luck.

July 16, 2007

Creating irrelevancy

Zillow has unveiled a service that, quite frankly, is so obvious it's a wonder no one thought of this before. The site, which takes together publicly available information to give you an idea of how much a home is roughly worth, is now getting into the hyperlocal news game. The idea is that people who are looking at a neighborhood's home prices would also be extraordinarily interested in the happenings in that neighborhood, as well as interested in insights on businesses, churches and other features in the area.

This is the kind of service that real estate agents have provided for a long time now but this new service from Zillow brings with it the authenticity that has made consumer-generated content so attractive to people. By creating a hub that brings together home value information and insights and opinions from the people on the ground the site really has the opportunity to take its services to the next level and create an invaluable resource for home shoppers.

February 24, 2007

Pointing people to Wikipedia concerns

This morning, while catching up on my RSS feeds for the week, I noticed this item where Jason Kottke was pointing to the Wikipedia definition of "sock puppet," which a lot of user group and social bookmarking site users will recognize and be familiar with. It's something that sites such as Netscape and Digg are surely dealing with on a regular basis, and that Wikipedia feels very strongly about.

The reason I wanted to call attention to this, however, was that when looking through that definition, was the portion of the page addressing meatpuppets. What I find most interesting here, and this is not at all in the sense of my position in the public relations community, but as a very regular user and periodic editor (for my own purposes, not clients) was that there was a request that people do not "invite" others to the site when there are articles being debated. I definitely agree with the sentiments that "the arrival of multiple newcomers, with limited Wikipedia background and predetermined viewpoints arriving in order to present those viewpoints, rarely helps achieve neutrality and most times actively damages it, no matter what one might think," I think that a small part of that goes against what Wikipedia is about. I would hope that not every single person who was directed to see something that was causing a stir at Wikipedia wouldn't just open up an account and edit freely or comment in a negative way, but I don't see how users of Wikipedia, who might not be overly regularly watching every single item being edited, shouldn't be made aware of things that could have an effect on what the future of Wikipedia's pages might hold.

While I'm sure that this is done so that people aren't inciting a riot of sorts on the pages of Wikipedia - something I would agree with - I'm sure there have been plenty of times when a blogger or forum user has published a notice saying that there was a large debate over something. Should those notices, innocent as they might be, not be published? Say that there is a debate forming over whether or not someone is "important" enough to stay in Wikipedia or not (I've seen this happen with Peter Rojas, for instance), is the link in to the debate of this something negative, or only if it's done if the suggestion that people should start participating?

I know it's written there that it's "highly inappropriate" to do so to "attract users with known views and bias, in order to strengthen one side of a debate," but if I post this on my blog when it's regarding something important to me, isn't that going to do just that, whether I am trying to do that or not? If so, does that mean that only the "usual" editors of Wikipedia should be having their say?

I only ask this because I know of far fewer "participants" in Wikipedia than I do regular users, the latter of which I'd say would be a lot of my friends and colleagues, especially those younger than myself.

Thoughts? Hate mail? Discussion points?

Update: In other news, Slate's Timothy Noah is probably getting evicted from Wikipedia, and he's taking it pretty well.

May 02, 2006

Disruption isn't always a bad thing

In high school, I had this economics teacher, Mr. Masiello, who used the acronym TINSTAAFL so often that it became one of the few dozen things from high school (that were school-related, at least) that I can recall at a moment's notice. Additionally, it's something I think about all the time throughout my work life. If you're not familiar with TINSTAAFL, it stands for "There's no such thing as a free lunch." As much as I try and disprove it, there's always a way, seemingly to prove that it is indeed reality. Such is most certainly the case with what many people like to refer to as "Web 2.0"-ish services, but they should be more properly described as collaborative or "sharative" if you will.

Let's take the wiki as the prime example. Wikipedia and a number of other useful sites have cropped up in recent times and have changed how people use the Web for information and reference, and provide an excellent jumping-off point for finding most items you could possibly looking for. The real value behind a Wikipedia is that there are people spending hours and hours - unpaid hours - filling it with content, links, and other assorted data points. So what's the deal there? You want to use Wikipedia, sure it's "free" for you the user, but if you look at it a little more "whole"-istically, for the service to be successful, the group of us, the users, have to attempt to stay on top of things we know about, as a group, and continually make things happen. Sure, you can freeload and just use it as a reference point, but you've still got to do a little bit of due diligence and put in an effort to make sure where the Wikipedia source has led you is helpful or not. It's by no means the be all, end all, answer guide, as simple as it may be to look at it that way.

If I've led you astray at this point, don't fret. Let's loop back into the point of all this. Earlier today, I caught this post over at Lifehacker about LyricWiki, a free site where people can put up the lyrics to songs they know about, to share for everyone. In case you hadn't noticed, searching for song lyrics on the 'net leaves you awash in popup advertisements, multiple click-throughs to get what you want, and much more. Now while the RIAA (as mentioned in the LH comments section) and other groups might not like that the lyrics are out there, and that this could get hit hard should someone choose to sue for republishing lyrics, I really doubt that someone would come down on a service like this, as long as it didn't try and move to a for-profit status. In fact, the ad-filled sites would be much more likely to get slammed, and I can also see a lot of people being much more interested in seeing what a collaborative site, one they could contribute to, would bring to the table. So for those popup-happy sites, their business now has competition, from a source that they might not have seen coming - the "rank and file."

In a way, the whole "honor system" that's used for everything from charity lollipops on store counters to bringing back the gas can to the local gas station when you run out of fuel on the highway is relevant in a Webspace such as this, and for the most part, people don't think twice about contributing when they have something of value to add. Sure, it's manipulatable, and isn't always perfect, but it's here, and usable. So take a penny lyric, leave a penny lyric.

Email is a tool, use it like one.

If there are words to live by for any of us in the technohappy age, it's these from Dan Bobinski. Thanks to Oskar van Rijswijk for the heads up.

January 06, 2006

Climbing the Newsvine

As usual, I'm hesitant to tag too many things as "Web 2.0," but here I'm going to do so. Last night, I received an invite from a friend for Newsvine, a new news service that's currently in private beta. The Web 2.0-ishness of it is that you can literally have your own "column," (mine is tombiro.newsvine.com) where you can write about anything that you consider newsworthy - and so can anyone else. When combined with a slew of other features (detailed below and in the forthcoming links), I'd have to say that this is one of the cooler things I've seen of late. The man behind the project (assuredly with others) is Mike Davidson, formerly of ESPN.com.

Back in November, Davidson announced Newsvine, calling it "Just like your favorite news site, only smarter." It's got a combination of Associated Press and independently published stories - and within any story, you can "vote" for it to make it more popular, like Digg, and you can comment on any story, like most blogs. Additionally, you can "report" links to the appropriate authority for delisting, if necessary. One thing that I *really* think is awesome is the bookmarklet-like "Seed Newsline" feature, which allows you to just click once and submit something to Newsvine for others to see - a great timesaver, and super helpful for those of us who are either a) regularly publishing elsewhere and don't always have time to publish more content here, but want to contribute or b) are better at filtering and can point people to a ton of great stuff.

Obviously I can't explain it all, and you really have to see it to believe it. However, Anthony Casey has a great runthrough over at his blog, Escape Crate. I advise you to check it out and see what you think.

Lots more here at Technorati.

November 02, 2005

Rating Wikipedia

Wondering about the value of Wikipedia? Rebecca Blood links to an item in The Guardian where some experts take a look at topics covered in their respective fields, and assign a score to the items they reviewed.

It's a small world...

I'm guessing there are people who look at today's technologies and collaborative sites such as Flickr and wonder what the point of it all is, not realizing that there truly is a "conversation" going on there. Those of us who are ingrained in blogs, forums, and the land of wiki see what's happening, and work hard to convey this to those who are interested in the subject, but what always works, in my eyes, is a prime example.

Oskar van Rijswijk posted one such example for us on Sunday, pointing to a photo of a car accident that he posted on the Flickr website, which was commented on shortly afterward by someone linking to photos of someone who was in the original photographs, taking pictures of the scene itself. It's not such a large world after all.

October 09, 2005

Rebranding of RSS

Earlier today, Robert Scoble responded to Dave Winer's reaction to a request from Microsoft's developers to get input on what a new and improved RSS icon should look like and carry on it. He states that Microsoft "love[s] icons," but that's not a good enough excuse. Just because he's right about having "RSS" or "XML" on a button not being the best idea - universally - doesn't mean that it's something that should be voted on for Microsoft's implementation and other people to perhaps adopt, most likely further fraying any semblance of universal usage of yet another standard.

Sure, posting it on the MSDN blog is a great way to open it up for the public's input, but what about putting this "out there" for all to chime in on? Surely there's enough non-techspeaking non-English only people that would join in the fray and share some ideas.