Author Archive

Links of the Week: July 16th Edition

Friday, July 16th, 2010

Old Spice Man: Smells Like a Viral Win

The online world has been abuzz this week with the release of videos by The OldSpice Man. This viral sensation started out as video advertisement released via YouTube – something that is fairly common nowadays – but the brand kicked it up a notched by not only creating a fantastically interactive Twitter account, but also creating personalized videos for Tweeting celebrities and common folk alike.


Advertising That’s QR Code Friendly

Calvin Klein has introduced a new billboard to the Houston Street area containing a large QR code that encourages passerbys to “get uncensored” and scan the code for a video. There are mixed feelings on the billboard – QR code usage is relatively low so the effectiveness of the ad is in question, however, there is no doubt that this may be the beginning of a trend in advertising.


The Social Network Has Arrived

The first trailer for The Social Network – a movie about the rise and early days of Facebook – has been released.  The trailers gives just enough to entice the audience without being a full-on preview. The social media space is waiting for the premiere with high anticipation.


Hearst and Zinio Push the iPad

Hearst, a competitor of COnde Nast, has teamed with Zinio – an app newsstand proprietor – to release digital versions of several of their publications includiung Seventeen, Esquire, Cosmopolitan and Harper’s Bazaar. Hearst also plans to leverage Oprah’s magazine and status to increase app usage by allowing readers of Oprah’s powerful book club to read the club’s selections on the iPad.

Links of the Week: July 9th Edition

Friday, July 9th, 2010

A Truce Between Google and China?

China has renewed Google’s ICP license. This is the rights that are needed to host a site on it’s own domain. After a struggle, the government and Google were able to come to an agreement. it’s still  unclear whether Google will be responsible for full hosting or if they will be redirecting some of the hosting duties to the Hong Kong servers.

Conde Nast Traveller Joins the iPhone App Movement

Conde Nast seems to be adapting to the use of digital media with several of their publications. Wired has been released on the iPad and different fashion-related iPhone applications have been put out by Vogue. Most recently Conde Nast Traveller has released an application that provides “City Guides” for four cities: Barcelona, New York, Paris and Rome. Each city is a separate application and they cost $9.99 each.

Ford Works with RIM to Curb Texting-While-Driving Violations

Ford Motor Company is preparing updates to its SYNC Technology that will include audible text messaging. RIM will be implementing their MAP (Message Access Profile) on new BlackBerry devices. This means the first users of this technology will be BlackBerry users.

LeBron James Gains over 100K Followers in 7 Hours

The basketball superstar has been in the news often these past few weeks as speculation as to his next move flew. He ultimately decided to go to the Miami Heat but during the flurry of coverage, the NBA star joined Twitter as @KingJames and gained over 150,000 followers in less than 8 hours.

Links of the Week: July 2nd Edition

Friday, July 2nd, 2010

Rough Week for Apple

After reports of the iPhone 4 having service problems with they’re held a certain way, disgruntled users have filed a lawsuit against both Apple and AT&T accusing Apple of Defect in Design, Manufacture and Assembly – among other claims. There is also purportedly another similar class-action law suit in the works. Apple has since admitted that there are reception issues and promises to fix the glitch.

Google versus Facebook

After facing numerous privacy issues over the past couples months, Facebook may have reason to be worried about the search engine giant is working on creating a social network. This digital Clash of the Titans should be interesting to watch as many of Google’s early social networking attempts have fallen short of successful.

Location-Based Celebrity-Sightings

Location-Based Services (LBS) has made another strive in proving its usefulness with a new application from OK! Magazine called the OK Celeb Spotter where users can report celeb-sightings in real-time.

Facebook Introduces Face Detection Technology

Facebook who acquired Divvyshot, a photo sharing site, back in April, has implemented face detection technology that will find and select faces in photos and automatically tag them. This will streamline the photo tagging process which many consider the most tedious portion of photo-sharing on Facebook.

The Blog About Twitter

As if social media wasn’t intertwined enough, The Big Money has announced the launch of a blog about all-things Twitter-related. Now you can Tweet about blogging and blog about Tweeting.

Links of the Week: June 25th Edition

Friday, June 25th, 2010

Viacom Loses Copyright Case Against YouTube

Viacom lost a billion-dollar case against YouTube. It’s been ruled that YouTube is protected by the Digital Millennium Copyright Act (DMCA) against copyright infringement. This is a huge success for internet users everywhere.

Smile-Activated Sundaes

SapientNitro and Unilever have created the first ever smile-activated ice cream vending machine. As if ice cream wasn’t reason enough to smile.

1.5 Million iPhones Sold on First Day

The internet has been buzzing with reports of the astounding amount of customers who lined up to purchase the iPhone 4 this week. The official reports are in and the iPhone sold 1.5 million phones on its launch day.

Controversial .XXX Domain Name Option for Porn Sites

The organization that oversees regristraions for the internet and domain names has decided to approve the .xxx TLD (top level domain) for pornographic websites. This is a move that has been criticized by many groups including both conservative activists and pornographers.

Links of the Week: June 18th Edition

Friday, June 18th, 2010

Restaurant Chain Serving up Social Media

Most brands are navigating their way through the social media space and learning how to use social media as a marketing tool. This summer, a New York City restaurant chain is turning the strategy around and creating a restaurant around a social media strategy. Not only will customers be able to order using iPads and place orders at home, they will also be able to name their creation and post it on Facebook or Twitter. They will also utilizing Foursquare and additional social media tools.

The HTC Not-So-Incredible?

The HTC Incredible droid is selling like mad but there may be a bug that compromises the device’s security. The Incredible stores screenshots of the contents of your web browser occasionally – which is not abnormal for these types of devices. The security concerns are that these JPEG files are very difficult to get rid of – even after a full factory reset.

Get Mashed with Mashable’s SummerMash Tour 2010

Mashable has announced their U.S. SummerMash 2010 Tour dates and stops. The tour will be stopping in Seattle, San Francisco, Washington, DC, Chicago and New York City. These stops will include networking, sponsor introductions, music, drinks and appetizers. Tickets are limited to between 300 to 600 attendees.

Now Possible to “Facebook-Like” Things in Everyday Life

Facebook enthusiasts everywhere, rejoice! It’s now possible to take the digital idea of “liking” something on Facebook and apply it to the real world – with a fun new rubber stamp! The rubber stamp, which was created as a concept, may soon be going into full-scale production.

Apple Says “I Do” to Tiffany & Co

A leader in the luxury world, Tiffany & Co has joined forces with Apple to help make it easier for lazy and commitment-phobic men everywhere to pop the question. Their new application includes a sizer which helps determine ring size and allows users to browse different options such as carat size, design, metal, shape and setting and then view them in a true-to-size scale. These creations can also be sent via email, text, Facebook or Twitter.