From Billboards to Business Cards

August 11th, 2010
Author: lindsey

Although they have existed for quite some time, QR codes are really beginning to take off.  They are more apparent now than ever appearing on a variety of everyday items. The QR or “Quick Response” code allows a person to scan in order to learn more about a company, person or product.  Rather than having tons of small text, if someone is interested in learning more, they can just scan and read on!

My first interaction with the strange-looking square was while flying on a family vacation.  My father handed the man his smartphone instead of passing off five different papers to the gate attendant.  The initial thought that went through my mind was “wow, I can’t believe there is such a thing! This is definitely a way of showing how our world is becoming more environmentally aware.”   About a year or so later, I realize it was much more than that.

A few months ago, a billboard was put on display in New York with a giant QR code that really turned heads.  On the bottom corner of the billboard, the Calvin Klein Jeans logo was apparent.  Most people would assume that the code would bring them to the website in order to purchase jeans.   Instead, a very sexual video appears with models who are wearing jeans.  This billboard has created quite the debate.  If the passerby wanted to learn more or find out what it was all about, they had the opportunity to do so.

Some companies are using QR’s to help simplify tasks.  Ikea has pitched that they may have a video with QR codes to go along in order to put together furniture.  Reading a manual is time consuming and often confusing, but instead, people can scan in order to move ahead in the video or maybe even scan the actual product itself.

The corporate world has also begun to use QR codes.  At meetings or conferences, one often obtains a handful of business cards and later, enters in all of the information.  Recently, we’ve seen people putting QR codes on their business cards so that others can scan the contact information right into his or her smartphone.  It can even incorporate links to social media sites.

Appearing on soda bottles, airplane tickets, billboards and business cards, QR codes have been effectively put to use.  I’m interested to see what other ways they will be used.  I would like to see a QR contest held sometime in the near future.

When have you used QR codes before?

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