Open The Dialogue

In a move that makes the professional networking site LinkedIn a bit more comparable to Facebook and Twitter, the site recently added a new feature that allows individuals to opt-in to “follow” companies.

Followers have the ability to customize the content they receive from companies – opting to get notifications about staffing changes, new job opportunities and company profile updates, and selecting how frequently these updates arrive.  Additionally, when I opted in to follow MWW Group’s page, I received an email alerting me about some of the most popular companies on LinkedIn, with prompts to follow.

While this has some implications in terms of ease of use for job seekers, former employees, partners and stakeholders  looking for a continuous stream of company information, I still think company profiles have a far way to go to reach their full potential.  Some other features I’d like to see:

• Ability to customize company pages to include blog feed, twitter stream, photos and videos.
• A list of affiliated groups and/or top groups in which current employees participate
• An alert feature, that would allow companies to quickly and easily post new job openings or share big news (awards, mergers, earnings, etc).

What do you think? Are there other features you’d like to see on LinkedIn company pages?

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Tags: Community, corporate, linkedin, Social Networking

This entry was posted on Thursday, April 29th, 2010 at 9:23 am and is filed under Public Relations, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.