Tracking the iTablet
January 26th, 2010Author: Alex Payne
Tomorrow the world’s most important tablet since Moses will descend unto the frothing masses from Apple. Yes, the long awaited iTablet is no longer a whispered about dream, it appears to be a reality. And it appears that the social media elite just can’t stop talking about it. Gizmodo and Mashable both have dedicated tags for the mythical beast and if it does launche tomorrow say goodbye to the front page of Techmeme. But for a true look at the enormity of the iTablet, we need to use D.Insight to track the iTablet.
To get a comprehensive look at the conversation over the last thirty days, I punched a few iTablet and Apple related keywords into D.Insight (as powered by Radian6).
Trends
While rumors of the iTablet have exsisted for years, it wasn’t until January 3rd that Apple got everyone’s attention, in the middle of CES 2010! Since then the rumor mills have slowly been turning, before going into overdrive yesteryday.
Vs. Jersey Shore
To put these insane numbers in perspective, look how the iTablet dominated January’s other social media darling, the Jersey Shore.
Media Type
Unsurprisingly, blogs and tweets are driving the hype around the iTablet while mainstream news stories lag sorely behind. In case you were wondering a blog post from Democratic Underground claimed the title for most inbound links while Mashable claimed the title as Twitterer with the most followers.
Sentiment
Radian6 just rolled out a new sentiment analysis tool and this seems like the place to use it. It seems while a majority of neutral posts (most likely due to the fact that no one has seen it yet) a small backlash has already begun as well as a small “I’ll-do-anything-for-one sect.” Hopefully these two factions won’t be battling once the iTablet 3Gs comes around.
Results
Judging by the amount of conversation, the sentiment and this word cloud, no one has any idea about what this tablet could hold. Rumors are blowing it out proportion and no one even knows what the name of the thing will be! If anything Apple has shown everyone once again that they are determined to be the best at anything they try, including building up a substantial hype. And while the hype is awesome (judging by these graphs) Steve Jobs still has us eating out of his hand until he delivers his proverbial tablet.
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Tags: Apple, D.Insight, iTablet, Radian6, results, rumors, Social Media, Steve Jobs
