Nikon Festival: 140 Seconds of Your Life
November 10th, 2009Author: Joe Becker
Nikon — a long-standing MWW Group Client — kicked off an online video festival today to celebrate the HD video capture feature on the Nikon D5000. The Festival encourages people to submit a short 140-second video on www.nikonfestival.com/ that captures their experience within the festival theme: “A Day Through Your Lens.”
Submissions will be judged by Rainn Wilson, iJustine, Chase Jarvis and the online community.
The best part? The first prize winner — the Judges Award — will receive $100,000 and a D5000 kit. The submission that receives the most video views and highest consumer rating wins the Audience Award — $25,000 and a D5000 Kit.
I think Nikon will learn a lot about how people use and enjoy their cameras during this two month campaign. Not just through the videos created, but in the dialogue on the Twitter and Facebook properties. Better yet, this a compelling way to talk about the camera features and enable people to share creative thinking. The art and technology combination.
Pretty cool.
