FTC Announces Updated Disclosure Guidelines
October 5th, 2009Author: cmcnabb
For the first time since 1980, the Federal Trade Commission has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising when it was announced today that new guidelines on properly disclosing when bloggers are being paid to review and endorse products. Failure to adhere to these new guidelines and rules will result in fines up to $11,000 per post.
As mentioned previously here on OTD, ethics, endorsements and disclosure has been a hot button topic for some time now and we are finally moving towards having this standardized set of rules when it comes to disclosing brand involvement and compensation. Communication professionals and bloggers alike have been mentioned previously here on OTD, ethics, endorsements and disclosure has been a hot button topic for some time now and we are finally moving towards having this standardized set of rules when it comes to disclosing brand involvement and compensation. Communication professionals and bloggers alike have been taking measures and declaring publicly that a change needs to be made to combat these deceptive practices.
Hopefully an $11,000 price tag will help promote more positive and ethical behavior among the industry.
