Open The Dialogue

Understanding the sentiment of key online communities and influencers on timely industry issues, new products, company news and legislation can be incredibly helpful to business prosperity.  The DialogueMedia team is pleased to announce the launch of MWW Pulse, a group of blogger panels who can offer diverse industry expertise on key issues.

MWW Pulse is a social media destination for readers who want insights from top online influencers in important categories, including: Environmental and Sustainability, Health and Wellness, Consumer Technology and Personal Finance. Several times a year each panel will be asked to provide commentary, analysis and opinion on provocative subject matter – similar to what they’re already doing on their own blogs — for the MWW Pulse site. The program kicks off today with blog posts from a panel of Environmental & Sustainability bloggers, including Jasmin Malik Chua from Inhabitot and Ecouterre, Adam Shake from Twilight Earth, Maureen O’Connor from The Alternative Consumer, Stephen Del Percio from GreenbuildingsNYC and Janet Dean from the GreenMomReview.

We know that by enlisting some of the best minds on important topics we can facilitate an energetic dialogue resulting in breakthrough ideas, solutions and thinking – a win, win for the community, for our clients and for the panelists involved. Also, by MWW Group facilitating these discussions, we hope to learn a great deal from the collective knowledge of the panel, and ensure our clients follow the best practices that are often discussed in such forums. These panels will become a source for energetic discussions surrounding these topics and our panelists become a go-to source of commentary for media outlets ranging from broadcast news, print feature pieces and other blogs.

I must confess that I have quite the affinity towards colorful pie charts, so when I came across Mashable’s post the other day with this beauty I was pretty excited.

It has become very common to see celebrities using Twitter to connect with fans and promote their recent projects but did you ever really think about how they stack up against one another in terms of engagement, sentiment, and followers/following ratio? Brian Solis and PeopleBrowsr recently released the Twitter Celebrity Report for August 2009 where he analyzes the conversation and celebrity engagement during the month of August 2009. It’s a great read and I highly recommend taking a look at it.

Want to Promote a Real Time Event?

Chris Brogan has some wise words for those in need of advice.  They include building a webpage or using Eventbrite for single events, use of other events announcement websites, and other social media platforms.

Mobile Web is on the Verge of Greatness

This will be a significant trend for the next year with an explosion of smartphones to be available across all carriers.  Wordpress, the popular blogging platform, released a mobile web optimized theme suggesting user generated content will be a significant player in the field.

Success in Social Media for Small Businesses

Here are five examples of some great social media use by small businesses.  They involve 2 restaurants, one of the oldest cinemas in the UK, worm composters and active wear.  Do check them out.

We’re excited to be hiring here in Dialogue Media.  As we take on new clients and our responsibilities grow, we are looking for several spots to fill – and fast.

Some detail about the jobs are below.  To submit a resume, please reach out to us at jobs at mww.com, or you can reach me directly with questions.

Across the board, we are looking for team members who are highly motivated, can work across multiple clients, are curious, enthusiastic and eager to apply their social media smarts to help us reach our client goals.

Digital Strategist (SAE-AS Level):  We are looking for someone who can develop effective social media programs on behalf of clients and assure they are managed to meet our agency’s “Aim high. Deliver” motto.  We are looking for a self-starter who thinks above and beyond what is asked, someone who can participate strategically in new business initiatives and who can provide training and development internally.

Digital Coordinator (AC-AE Level):  This person should have experience with a range of social media tools and platforms, stong communication skills, and the ability to think strategically and proactively.  This is a supporting role across a variety of clients, with lots of room to learn and grow.

We’re looking forward to hearing from you!

(Photo courtesy of Steve Rhodes)

Happy Friday everyone!  There are only 15 days until Halloween or more importantly only 68 shopping days until Christmas.  Until then, enjoy these links of the day.

• The Internet Advertising Bureau has come out against the recent FTC guidelines. The IAB argues that new rules unfairly regulate the online media more than offline.

• In other FTC guideline news, one service called CMP.ly is attempting to establish a standard format for all disclosures by using their 6 different disclosure links.  For more on CMP.ly make sure to check out PRNewser’s recent interview with the co-founder, Tom Chernaik.
• The Official Google blog shares tips on Managing Your Reputation through Search Results. The first idea? Make sure you want your personal info online.
• Finally, as the fervor around the Balloon Boy continues to swell as the “it” viral discussion of the moment, make sure to take the time to check out such gem’s as the T-shirt, the Fresh Prince Rap and of course this stunning re-enactment (See below).

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