Open The Dialogue

What Small Businesses Should Do Today Online

Chris Brogan outlines some of the basic things small businesses should do online.  While they are quite obvious to us in the space, it is still important to understand that small businesses may be averse to using the medium based on fears and misunderstandings.  Brogan’s recommendations are simple and he also provides justification for why small businesses should use/implement them.  Hit the link to find out what they are.

Brands and Facebook Lite

Facebook’s new Lite version does away with apps and pages and many other features that are so essential to brands.  This may spell doom for brands but David Berkowitz provides two reasons why it shouldn’t.

1. Over 90% of home internet users connect over broadband.  Because of this, they can afford the feature-rich regular Facebook site.
2. Users who try the Lite version will miss key Facebook features such as instant messaging and apps.

The Effects of Twitter’s New TOS

The new Twitter TOS is already having an effect on the experience resulting in fewer bots, squatters and imposters.  These are just a few of the ten profile types that will go missing.  Some of these are important to keep in mind in how client profiles can interact with the public on the system without being booted.

Is Social Media a Fad or Revolution?

(by way of Econsultancy)

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Tags: Chris Brogan, David Berkowitz, Facebook Lite, small business, Social Media, TOS, Twitter

This entry was posted on Monday, September 14th, 2009 at 3:32 pm and is filed under Public Relations, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.