And the Emmy for Social Media Intergration goes to…
September 23rd, 2009Author: Alex Payne
Did you watch the 61st Annual Emmy Awards on Sunday night? Or were you one of the 24.8 million people who turned on Week 2 on Sunday Night Football? I tuned into the game (I live with a Giants fan) but thanks to the power of social media I was easily able to follow along. But how effective was the social media integration for this year’s Emmys?
Pros:
- On the front page of Emmys.com was a live-updating widget that allowed me to read both tweets and Emmy related status updates. But the best part was easily the Celebrity twitter tab that allowed me to check out only tweets from different celebs around the room.
- Over on Facebook a lively amount of conversation was happening on the Emmy’s Fan Page. At the same time one person was live-tweeting results and performances on the Emmy Twitter feed.
- While there was no live video, it was nice to see Dr. Horrible’s “web video” interception. It was a good laugh but watch it for yourself (below). Some of those jokes might become true…
Cons:
- No live video. Unlike the President’s Inauguration, this was meant to be a complement to the broadcast not a replacement.
- While I enjoyed the live action widget, I wish it lived on a separate page. With the amount of things it was pulling in, it was a little hard to follow. Plus when I went to see it again, it was gone! The Emmy’s threw away a wealth of reaction.
- The YouTube channel that Emmys.com links to didn’t have a whole lot to do with the broadcast. Considering how much work goes into these productions, couldn’t some exclusive video be shared,
Judgement:
- The social media integration for this year’s Emmy’s may have won a supporting actor award but certainly not a lead. While the ideas were in the right place, the extra effort didn’t seem to be there on any of their social media properties. Still it was great to see events like this embrace social media and I hope they do even more with it next year.
What was your favorite part of the Emmy’s? Did you participate online at all?
