LOTD: 7/15/09
July 15th, 2009Author: John Ratcliffe-Lee
- 9 Ways People Respond to Your Content Online: the great article that goes with the image above. Rajesh Setty maps out how people pereceive and value content online.
- Sometimes focusing deeper on your customer base is much better than widening product offerings.
- Mediaite launched to bruising traffic and much debate. A fresh new look at the media industry as a whole.
- John Cass on measurement strategies and social media goals. Some good discussion surrounding the disconnect between value on the web and direct business results.
- Facebook unlocks the live streaming application that was made famous during CNN’s inaguration web coverage.
- Don’t have a blog? Some great ways to be active online that don’t require a long-form base.
- The recent Morgan Stanley study on teenage social media use generated lots of feedback. Mashable points to the importance of anecdotal vs. factual evidence whenver doing these kinds of reports (which is embedded there to read as well).
- David Finch on what social media is not. Most importantly? It’s not a short-term fix, a solid business culture commitment is required.
- Micah Baldwin on the lie of community. Technology and modern marketing has shifted our perceptions of what a community is in the digital world. Good lessons on getting back to basics.
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