LOTD: 5/29/09May 29th, 2009
Author: John Ratcliffe-Lee
- Vanity metrics vs. Actionable metrics – Eric Ries talks about really making measurement work and solving problems, not just finding numbers that don’t mean a whole lot. For example, you have 5 billion page views? Great. Why? How?
- Human Motivation & Your Brand – I’m glad more people are looking at the psychology behind marketing. It helps us do our jobs better and more effectively. There are reasons behind why people share things on Facebook. Match these needs up first with your objectives and then go from there.
- Want to slap a Creative Commons license on your Facebook content? There’s an app for that.
- The GOOG is riding the Wave and re-thinking how we communicate on the web. It makes sense, things like IM and e-mail are relatively archaic. OR: is this the “Google Operating System”?
- State of the Hispanic blogosphere report 2009. Spain leads the pack.
- Be there before the sale. Why are we still using the word “campaigns” if this world is supposed to be built on long-term, sustained relationships?
In mathematical sociology, interpersonal ties are defined as information-carrying connections between people. Interpersonal ties, generally, come in three varieties: strong, weak, or absent. Weak social ties, it is argued, are responsible for the majority of the embeddedness and structure of social networks in society as well as the transmission of information through these networks. Specifically, more novel information flows to individuals through weak rather than strong ties. Because our close friends tend to move in the same circles that we do, the information they receive overlaps considerably with what we already know. Acquaintances, by contrast, know people that we do not, and thus receive more novel information.
- The Grey Lady hired a “social media editor” to be a guiding light for their journalists on the web. The cynics (myself included) were loud on this one. Thankfully, David Kaplan took some time to give Jennifer Preston some solid advice.
- Facebook crosses 60mm monthly U.S. users but fewer people over 55 are using the site on a regular basis.
- GigaOm throws their hat into the premium content ring with GigaOm Pro: ”created to address the gap that exists in real-time expert industry analysis on emerging technology markets.” Seems moderately attractive for only $79. See also ReadWriteWeb’s Guide to Community Management & TechCrunch’s trend reporting.