LOTD: 5/29/09

May 29th, 2009
Author: John Ratcliffe-Lee

Time to turn all these open tabs in Google Chrome into fun links for you!  As always, we’re sharing these on Twitter and FriendFeed.

  • Vanity metrics vs. Actionable metrics – Eric Ries talks about really making measurement work and solving problems, not just finding numbers that don’t mean a whole lot.  For example, you have 5 billion page views?  Great.  Why?  How?
  • Human Motivation & Your Brand – I’m glad more people are looking at the psychology behind marketing.  It helps us do our jobs better and more effectively.  There are reasons behind why people share things on Facebook.  Match these needs up first with your objectives and then go from there.
  • Be there before the sale.  Why are we still using the word “campaigns” if this world is supposed to be built on long-term, sustained relationships?

In mathematical sociologyinterpersonal ties are defined as information-carrying connections between people. Interpersonal ties, generally, come in three varieties: strongweak, or absent. Weak social ties, it is argued, are responsible for the majority of the embeddedness and structure of social networks in society as well as the transmission of information through these networks. Specifically, more novel information flows to individuals through weak rather than strong ties. Because our close friends tend to move in the same circles that we do, the information they receive overlaps considerably with what we already know. Acquaintances, by contrast, know people that we do not, and thus receive more novel information.

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