LOTD: 5/12/09May 12th, 2009
Author: John Ratcliffe-Lee
- Mack gets serious about community building and lays out why no one is paying attention to yours.
- The FTC is reviewing the mommy-blogger & brand relationship this summer, trying to guidelines for endorsements & testimonials.
- CubeTree launched yesterday. The internal comms. sector is heating up. We’re keeping an eye out for early returns on how it stacks up against services like ClearSpace & SocialText.
- Geoff Livingston has a great post over on The Buzz Bin about what’s really valuable to a community. He highlights a week where he didn’t have any great blog posts but the photos he put on Flickr for SOBcon ended up being super-popular. Great lessons: don’t always “follow the herd,” do what you do best and – most importantly – make sure other people find it useful.
- David Armano talks about developing trust & attention. Information overload makes you dedicate more attention to people and sources that you trust. As a marketer, it’s important to focus on this relationship.
- Chris Brogan somehow opened up my head and did a post on social media and the sales cycle. He argues that social media is most valuable during the awareness process. I disagree.
- Facebook introduces “Post Quality Score” for Pages. It measures “how engaging your content is to Facebook users.” This is definitely a step in the right direction for analytics on Pages which have been notoriously weak. Although, it also seems like a trend. Tumblr is trying to leverage all the content in their community by providing their own version of analytics. While pretty-looking, at this point in time, it’s a bit self-serving.
- PBS ups its video game and puts all of its shows on the web (note: PBS is an MWW client).
- Like podcasts? Like social media? Here are a few to subscribe to.