LOTD: 4/2/09 – The April Serious Edition?April 2nd, 2009
Author: John Ratcliffe-Lee
The day after April Fools on the web always seems like a bad hangover. Everyone is struggling to right themselves and get back to work after a day full of bad jokes and tip-toeing around the web unsure if all the tweets they’re reading are actually true or not. The few that caught my eye:
- HarperStudio promised free eBooks to anyone who wrote a “Twitter review.”
- Josh Hallett came into the office and was greeted with an early Christmas present: all his stuff. Thinking about the noise his chair made with all that wrapping paper still on it just cracks me up.
- CW11 actually fell for Improv Everywhere’s funeral spoof (hat tip Alex).
- Retribution for CollegeHumor’s Ricky Van Veen. After he convinced his staff that MTV picked up a second season, they got him over a thousand followers on a fake Twitter account.
The fun ‘n games are over. Here are some posts that we’ve been tracking. Pardon the volume, there has been a lot of good stuff bouncing around:
- Matt Haughey gives a great snapshot on how the web works for most people vs. how most marketers are approaching it.
- Facebook is looking to lock-in the older demographics who are flooding onto the social network. They’ve created a private groups for families wizard that helps anyone easily get their family in one, private place on Facebook.
- Not watching home base – Seth Godin talks about the value of searching for more vs. the value of catering to those whom already pay attention to you.
- Peter Kim points to a solid debate about the value of Twittering during conferences and how it might affect our memory.
- Merlin Mann on why people matter.
- Ryan Carson nails it – building communities from scratch on the web is hard work and it takes time. Plain and simple.
- A quick & dirty comparison of Twitter vs. a Facebook ad – take a wild guess at who wins (via Neal).
- Convinced writing something isn’t the best way to get your point across and help people understand something? You’re probably right.
- Mark Cuban is pretty curious about where all the time comes from that lets people sit on Twitter all day.
- Valeria Maltoni writes up a very thorough guide to micro interactions in PR. The big power of PR, when using social media, is the ability to hone in on single interactions that often translate to strong relationships.
- Gina Trapani takes a look at what crowdsourcing really means on her excellent new blog, Smarterware.