Definitely looking forward to reading the tutorials when they're out. Understanding context past basic business objectives and further into the plane of perception is something that the digital marketing world has to push a little harder for. A “visitor” or a “fan” is so much more.

I think the real point here is that if you or a client are trying to analyze their success online it's high-time we started helping clients understand the value of their content above and beyond page views. I'm actually working on some tutorials to help people use Google Analytics to start correlating the data to help them understand three things:
1) What's kind of audience does their content attract? Is that the audience you want to attract?
2) What's the lifetime of your content. This is only important because in a world where your audience's desire to consume content is so voracious you must understand how to deliver a nice balance between evergreen insight and timely content.

Anyway, I'll let you know when these are released.

I recently wrote a post about Geico wasting money on AdWord buys. The post is the most highly trafficked post on our website ever with thousands and thousands of page views. You might consider that to be valuable content, however, I attracted the wrong audience: SEO experts. I'm trying to attract marketing, PR and advertising executives. That means the content is not valuable or relevant to my target audience.

Thanks again for a great post.

Definitely looking forward to reading the tutorials when they're out. Understanding context past basic business objectives and further into the plane of perception is something that the digital marketing world has to push a little harder for. A “visitor” or a “fan” is so much more.

I think the real point here is that if you or a client are trying to analyze their success online it's high-time we started helping clients understand the value of their content above and beyond page views. I'm actually working on some tutorials to help people use Google Analytics to start correlating the data to help them understand three things:
1) What's kind of audience does their content attract? Is that the audience you want to attract?
2) What's the lifetime of your content. This is only important because in a world where your audience's desire to consume content is so voracious you must understand how to deliver a nice balance between evergreen insight and timely content.

Anyway, I'll let you know when these are released.

I recently wrote a post about Geico wasting money on AdWord buys. The post is the most highly trafficked post on our website ever with thousands and thousands of page views. You might consider that to be valuable content, however, I attracted the wrong audience: SEO experts. I'm trying to attract marketing, PR and advertising executives. That means the content is not valuable or relevant to my target audience.

Thanks again for a great post.