Open The Dialogue

Recently I had the chance to interview John Paris, Director, Mobile Products of Time Inc. Interactive.  John’s had an interesting path in to mobile.  He started as a CNN radio anchor before becoming fascinated by mobile’s potential in 1999.  John has led the development and design of all the original CNN mobile services and is top mobile content producer.  He thinks that the iPod has changed the mobile world forever and shared with me his four keys to a successful mobile app.

1. Personalize Your Content-   Mobile devices are very personal.  It’s a small screen and the sessions are short. So personalize the app and focus on what the person wants.
2. Localization-  Mobile apps are use away from the office and away from the home.  People are more likely to need the info at these times, so make sure to leverage location-based services.
3. Community- Community can be the most dominate tool in networking today.  Allowing people to plan activities near where they are out and about can be a huge asset for your application.
4. Interactivity- Handheld communication devices like mobile phones are more inclined to interact with brands and people.   Allowing your application to comment, share or vote can provide a valuable consumer experience for your brand.

Thanks, John!

What are some of the best features in your favorite apps?

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Tags: iPhone, iPhone app, John Paris, Moblie Applications, Time Inc.

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