Radian6 gets granuler(er)
March 5th, 2009Author: DialogueMedia
Late last week, Radian6 instituted a palate of new features designed to amplify its already robust social media monitoring services. The updates are outlined in detail on the Radian6 Power Shift blog, but since a large part of DialogueMedia’s D.Insight digital media monitoring suite is powered by Radian6 technology, I wanted to quickly highlight one of the most significant additions of the overhaul: comment monitoring.
By tracking comment threads across the Web, Radian6 now detects most major venues of conversation online — forums and micromedia have been available for some time. Comments are, in many cases, the most important part of a blog. They echo the sentiment of the market and are therefore more directly representative of the of public position that a blog post would be on its own.
The opportunity presented by this level of granularity is an unprecedented one for brands. Where once monitoring conversation online was only sure to be time consuming, we can now ensure relevant data in a timely fashion — which is to say, if you’re not following the conversation, it’s time to get started.
