LOTD: 3/2/09 – The Meta Snow Edition

March 2nd, 2009
Author: John Ratcliffe-Lee

Since March came in like a lion and left the East Coast with some snow overnight, we’re catching up on some notable reading here at OTD.  What about the meta?  Well, two new features:  FriendFeed & Skribit.  We’re trying out FriendFeed to not only aggregate all of our content around the web but give you an easier way to keep track of the stuff we find noteworthy (usually, in the past, what would make up these daily LOTD posts).  Not to worry, when the time is right, we’ll still call out important items but always keep an eye out in the sidebar for everything hot off the presses.

We’re also testing out Skribit.  Ever want to suggest that we write about something here on OTD?  See something we missed?  Now you can suggest it!  Check it out here or in the sidebar.  On to the links…

  • Skittles jumped off the deep-end over the weekend.  Their homepage is now Twitter’s search function, bringing up whatever people are saying that involves the word “skittles.”  A big step, yes, but it’ll be more important to see what happens from here on out after the novelty wears off.  I bet this experiment, for Skittles, is more about a correlation between other brand activity they do and how people talk about them.  Capturing the love and the ephemera conversation is a biproduct.  The real test is the tone of these responses up against how Skittles markets themselves elsewhere.
  • Media 2.0 Best Practices:  we’ll keep an eye on how this evolves.  Trying to standardize the ethics of participation is equally important as trying to figure out how to measure it.  I hope by this time next year, these big questions are a lot closer to being answered.
  • News as a hook for context:  the media industry is knocking down doors trying to figure out ways to make news, itself, the vehicle that brings in gobs of traffic.  If we’re dealing with empowering the community as a goal (which it should be in almost every execution on the web) – think about context.  That is where the long-term value lies.
  • Facebook & tribes:  proof positive that broadcasting isn’t the same as engaging.  These usage stats confirm that social media might be expanding our reach but, at the same time, it’s not expanding our actual circles of interaction.  For example, an average female on Facebook who might be friends with at least 500 people?  Usually only messages and chats with 16 people while commenting on content for only 26 of her friends.

Photo credit, hamed.

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