LOTD: 12/16/08
December 16th, 2008Author: John Ratcliffe-Lee
- Another case of Twitter users making money before Twitter can actually figure out how to do it for themselves: ”Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts.”
- Nota bene – Before moving your entire sales operation to the big blue whale in the sky, Joe Lazarus notes that that “$1M is about 1/1000th a percent of total sales ($60B+ last year) and that they are selling mostly low margin, clearance items through the service.”
- Need some good books to start 2009 with? Lee Odden put together a great list of some standards in the social media marketing world (via thilk’s shared).
- Consumer Reports Buzzword Feature – breaking down the “what” and “why” about oft-used buzzwords with many of today’s consumer products.
- Virginia Heffernan takes a close look at the type of content today’s media world is generating and, quite frankly, why a lot of it isn’t working (see also – Kevin Kelly discussing the generative value of content):
Then there’s the troublesome third argument, the one we know is true. This is the one that admits that the content that thrives in the new distribution-and-display systems is suspiciously different from the American popular culture we used to love even 10 years ago. Thrillers, it seems, don’t flourish on Hulu. No one is reading a six-part investigative series about mayoral malfeasance on Twitter. And if it’s the afterthought message boards — the ones moderated by interns — that draw all the traffic, why are we in old media pouring so much money and time into “main event” programming that goes unread and unviewed?
- Using Barack Obama’s successful presidential campagin as a case study for engagement levels: why blogs and Twitter are still very small pieces of the digital media pie.
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