Open The Dialogue

I want to take a moment here on OTD to make some brief announcements as well as give you a peek into what the future will bring us.  My name is Saurabh Wahi and I’m a senior vice president at MWW Group and, now, our DialogueMedia practice. I’ve been with the firm for over seven years, and during the last three, I’ve immersed myself in digital media strategy behind the scenes as I sought to bridge the gap between traditional public relations and the digital media world for our clients.

It’s been a great ride so far. I’ve learned a tremendous amount, made my fair share of mistakes, created campaigns I’m very proud of and most importantly, made some great friends along the way. And although my erstwhile partners in crime, Tom Biro and Chris Thilk, have moved on to pursue their own individual passions (movies for Chris, rock stars for Tom) – I will definitely treasure the great friendship and partnership I enjoyed with each of them and the amazing work we’ve collaborated on for our clients.

Change, as they say, is the only constant and our industry has seen more of it in the last 24 months than perhaps several years preceding.  DialogueMedia has evolved successfully, maintaining its lead through every wave of new technologies and trends and continuing to deliver great results for our clients.

The next evolution of DialogueMedia is now underway. Tectonic shifts in the media landscape have changed consumption habits. New ideas and technologies have been introduced and the role of public relations has continued to evolve. And all this has got us really, really excited here at DialogueMedia. Without giving away too much about our near term plans, I will say that you can expect some exciting new thinking and perspectives, some new faces in addition to the familiar ones, and a whole lot of innovation.

Oh and, after all this talk of change, let me just finish off by mentioning some things that won’t change.  I remain incredibly passionate about my photography and Nikon remains one of my all-time favorite brands to work on. So that won’t change. I’ll continue to lead that business while replacing my group management responsibilities with strategic initiatives for DialogueMedia.

The team and I will be ramping posts up again in the next few days and you can look forward to hearing a range of different perspectives from folks at MWW Group and DialogueMedia.

We look forward to a dialogue with you.

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Tags: MWW Stuff

This entry was posted on Saturday, August 23rd, 2008 at 12:00 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.