Open The Dialogue

• Adweek’s Alan Wolk posted a great item about how brands can be “relevant” to people within the social networking world, and effectively asks the question whether non “rock star” brands can have success there. [via Ian Schafer on Twitter] (TB)
• You might have noticed that Gary Vaynerchuk’s consistently-awesome Wine Library TV has a new home, Revision3. Check out the standard fare here, and a new, five-minutes-or-less version, Wine Library Reserve, here. Kudos on Rev3 picking up this awesome video podcast and to Gary for the new digs! (TB)

This fictional conversation between a bunch of Marvel Comics’ recent movie-fied characters via Twitter is funny on a level I’m not completely comfortable with. You think it’s about petered-out but then the writer slips in a reference to the recent “One More Day” storyline in the Spider-Man comics and it takes on a whole new level of funny.

• Josh Hallett has what might be the strongest response to Tom Foremski’s legitimate issue about social media PR folks who aren’t themselves blogging or otherwise interacting with others, saying it’s really the work that matters. While we all might not be able to talk about specific programs that have been run like some people are that is what’s most important, that we’re doing good work for our clients. If we’re meeting that goal then word will spread and a solid reputation built on that whether or not you’re all about FriendFeed or whatevs. (CT)
• Mike Manuel must be crazy because he thinks we need to reign in our perceptions that everyone on the interwebs with an opinion is worth paying attention to. I don’t know where he gets these ideas. (CT)
• This list of newspapers that are on Twitter is interesting, but a quick look at a handful of them show almost no actual conversations going on. The papers are just using Twitter as another distribution channel, which is alright I suppose, but it’s still a little disappointing that there isn’t more interaction with readers, something that builds the sort of loyalty papers seem to be in desperate need of nowadays. (CT)