The Point – Finally more than just a make-out spot
November 14th, 2007Author: DialogueMedia
Even if I didn’t know that it was the company that lured Jeremy Pepper away from the agency world I would still really like the idea behind The Point. You know all those social issues that are completely deserving of addressing but which can’t get off the ground commitment wise? The Point seeks to address that problem.
It works like this: Create or join a campaign then sit back. Only when enough people commit to action on that issue – once the number of members crosses the Tipping Point – are those who committed called upon to act. Those who start the campaigns decide what that looks like, whether it’s a financial pledges or number of members or some other goal line.
The reason I like this idea is that many well meaning people are constantly being asked for their time or money. But they don’t want either of those scant resources to be spent on something that doesn’t have the support of others and therefore has little chance of success. The Point tells people they’ll only be asked to contribute to causes that have the backing of enough people to actually effect change.
Crowds, as we’ve seen just about everywhere in the social media era, are a powerful force. The Point wants to make sure they have a big enough crowd to make a difference. It’s a good effort and I wish Pepper and the rest of the team luck.
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Tags: Chris Thilk, Collaboration
