LOTD: 11/14/07

November 14th, 2007
Author: DialogueMedia

Cleaning out the feeds.

  • 72 percent of journalists read blogs according to new numbers from the Arketi Group and 54 percent say blogs generate story ideas. The number I’d like to see is how many of those journalists credit the blogs they got the idea from or link back to them with the inspirational post. I’m guessing that’s a small number. (CT)
  • Speaking of journalism and blogging, Robert Niles says (and I agree with him) that journalists who start their own, independent blogs are just fine selling ads on those sites. They’re not selling positive coverage, just a little bit of space somewhere on the site. That provides a little bit of income, which enables them to keep doing what they’re doing. (CT)
  • David Armano warns you there are weirdos tells you there are people who are quietly teaching themselves social media tools and communication best practices, people whose knowledge you can tap into. (CT)
  • It must be the holiday season. More and more articles like this one from the Chi Trib are popping up about how greedy, evil employees are shopping online during business hours. (CT)
  • Chris Brogan is moving on from Pulver Media. (CT)
  • Campaign-specific microsites might not be as popular as they once were as people expect brand marketers to come to them on social media platforms instead of forcing them to seek out the brand. (CT)
  • Considering the drama over Super Bowl spot inventory usually reaches well into the New Year, I’m a bit suspicious about stories like this one that says Fox has just two – 2! – spots in the fourth quarter that remain unsold. (CT)

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