C-level execs are increasingly reading blogs
Some interesting stats from research done by Ipsos into the media habits of upper-level executives and those in the upper economic classes. The study showed that C-level executives are heavy blog readers and podcast listeners, with nearly a third reading a blog at least once a month. More than that, the usage of blogs and podcasts by those executives is increasing at a clip faster than the general public.
If corporate executives want to stay on the cutting edge of their industry - whatever it is - they need to up that usage even more dramatically. More than that it's the responsibility of those below him or her in the corporation to be showing their executives what they need to be reading daily or weekly and then doing something with that information. There need to be people guiding him or her one way or the other.
That means, of course, that the people below the C-level are reading and listening themselves. So that might be the first hurdle to clear before things go any further up the org chart.
