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"That word you keep using. I do not think it means what I think you think it means."

Dear writers and editors for mainstream news publications,

Please do not label something as "viral" simply because it mentioned on a couple blogs. "Viral" should be a term we use sparingly for those instances when something gets passed around with little to no help from the marketing department. Very few of the examples in this article that are actual ad campaigns would get that designation. Things like Will it Blend? and the "Flagpole Sitta" agency video? Yes. Brawny Academy? No.

Regards,
--Chris Thilk

Posted by Chris Thilk on August 22, 2007 02:57 PM |

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Comments

But I thought if you called something viral, well, that alone made it viral.

;-p

Posted by: bg | August 27, 2007 09:30 PM

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