"Promise me son, not to do the things I done..."
It's kind of interesting to me that there's a story in Brandweek today about how advertisers are slowly building momentum on Facebook. It's interesting because it comes one day after I noticed, while writing up a post for my personal blog, that Sony Pictures had indeed discovered Facebook as a marketing tool.
A button on the official website for their new flick Across the Universe allows you to add the movie's trailer to your profile with just a couple simply clicks. It's really the first time I've seen Facebook integrated in such a way into a movie's campaign.
MySpace, on the other hand, has become lousy with profiles related to new movies, most of which don't add any value to the user. They're mostly made up of content that's just been repurposed from the official site.
I really hope that Facebook learns the lessons of MySpace and - at the very least - makes new mistakes as they progress. Right now I'm seeing value in Facebook that I never really saw in MySpace, even if I still don't use it very much. Yes, there will be eventual burnout, but it can still be something that works with the community there instead of working against it.
