Comments on: LOTD: 3/22/07 http://www.openthedialogue.com/2007/03/lotd-32207/ Digital media tools, solutions and strategies from MWW Group Sat, 24 Dec 2011 13:50:28 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Steve Safran http://www.openthedialogue.com/2007/03/lotd-32207/comment-page-1/#comment-140 Steve Safran Thu, 22 Mar 2007 18:35:34 +0000 http://staging.zubrcom.net/openthedialogue/?p=326#comment-140 Chris - thanks! I just finished writing Cory a note about how I think this may be my favorite posting ever. Not because my daughter wrote it - but because of the reaction. A 10-year-old writes an open letter to Fox. She makes her points, IMHO, reasonably well. AND STRANGERS DEFEND FOX AGAINST HER! To wit: "The bigger picture wasn’t there." (Touche!) "You have failed to see how the ratings system actually works..." (Putting her in the company of every TV executive in America.) "A 10-year-old understand the economics of television, and the cost of skipping commercials? Ratings?" (Yes, when her Dad has had his salary paid by those numbers and she has grown up hearing him rant about them. Of course.) "Can your daughter 1) Name any of the commercials aired in AI, and 2) Ask herself if any of them realistically apply to her demographic?" (Uh, no. Can you? I know she downloads songs from the shows and ringtones, though.) I'm in agreement with you. This is an astonishingly wonderful thread because it reveals more about old-school TV ad thinking than a hundred of my LR posts ever could. Chris – thanks!

I just finished writing Cory a note about how I think this may be my favorite posting ever. Not because my daughter wrote it – but because of the reaction.

A 10-year-old writes an open letter to Fox. She makes her points, IMHO, reasonably well. AND STRANGERS DEFEND FOX AGAINST HER! To wit:

“The bigger picture wasn’t there.”

(Touche!)

“You have failed to see how the ratings system actually works…”

(Putting her in the company of every TV executive in America.)

“A 10-year-old understand the economics of television, and the cost of skipping commercials? Ratings?”

(Yes, when her Dad has had his salary paid by those numbers and she has grown up hearing him rant about them. Of course.)

“Can your daughter 1) Name any of the commercials aired in AI, and 2) Ask herself if any of them realistically apply to her demographic?”

(Uh, no. Can you? I know she downloads songs from the shows and ringtones, though.)

I’m in agreement with you. This is an astonishingly wonderful thread because it reveals more about old-school TV ad thinking than a hundred of my LR posts ever could.

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