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March 30, 2007

LOTD: 3/30/07

  • Deep Focus CEO Ian Schafer should not be allowed near blog software. (CT)
  • Apple wants you to purchase an album for a bit cheaper than normal on its iTunes store, but only if you've purchased a single or two in the past. This after news that the album was a thing of the past. (TB)
  • Engadget's Ryan Block notes that Barracuda, the corporate security hardware maker, had blocked the server that puts Weblogs, Inc. sites, along with TMZ.com, on its *spam* list. It appears that this is being worked on behind the scenes, however. (TB)
  • Another decent list of suggestions for how to deal with bloggers if you're PR person, this time from Ben Silverman. If anything, I'm posting it because it's a good reminder for people to have, since based on the volume increase I'm seeing in my emailed pitches, PR people aren't listening. Thanks, Randall! (TB)
  • Did anyone notice that Linden Lab had opened an office in Seattle, and is planning space in Boston and England? (TB)
  • I meant to link to this a week ago, but I can't help but point out this post by Nick Bradbury, where he suggests that people who are into building new things build things that they need and / or would actually use. This goes for you companies who are putting the same crap in Second Life that you could just execute in RL. Howabout doing something that the residents want / could actually give a damn about / would find amusing? (TB)

March 22, 2007

LOTD: 3/22/07

  • Wait a minute...What do you mean not everyone in Second Life is thrilled about all the brand placement in-world? I thought advertisers were going to be greeted with kisses and flowers and that they'd be seen as adding value to the game? I'm confused. (CT)
  • Too often, as the Brand Builder points out, marketers confuse consumer preference for loyalty when in fact they're two very different things. (CT)
  • Steve Safran's daughter writes a letter to Fox about their Wednesday night programming and how they're basically shooting themselves in the foot. This might just be the best blog post ever. (CT)
  • All internet users are potential customers. (CT)
  • Mark Glaser is right - The demise of newspapers is in no way tied to any sort of diminished journalism. (CT)

Followup on coComment / Citibank issue

I've been trying to keep up with what has been going on with regard to John's issue late last week with coComment and Citibank, and I wanted to post an update today after reading this post by Pete Spire Lindstrom of Spire Security on his blog, about how John hasn't "acknowledged" his participation in this situation.

While I will "agree" to correct John in saying that he didn't mention in his post that he obviously posted the message to Citibank through its online messaging system, he did say to me, on multiple occasions, that he did it by accident the first time, and thought nothing of it until he happened to log in and see that he had coComment updates later on last week. I don't disagree that John was obviously the "push" to what went on in his situation - as were three other unsuspecting users who just so happened to not blog about it, and potentially don't know, even now, that this happened with their messages - but that doesn't hold Citibank (or coComment, or John) harmless. Pete insinuates that someone else wrote John's post, which most certainly isn't the case, and I'll 100% vouch for him as a colleague and friend. Working for a public relations agency, I think that both of us know better than to go off on unfounded attacks on companies when we haven't at all tried one way or the other to get answers. In addition to calls from his end to Citibank's technical side, we've both corresponded a number of times with the bank's technical staff, and I've gone back and forth with coComment a bit myself. The thing I think that Mr. Lindstrom has chosen to ignore is that we *only* posted this because while a browser-based function such as this is the responsibility of the user, it doesn't mean that it should be able to do what it does, hence our lack of "blame" on either coComment or Citibank - or ourselves, really. The reason that Citibank was isolated and mentioned, more than anything, was that John tried this at two other financial institutions that he works with, and I tried it with my primary bank. On zero occasions, with those institutions, did this functionality work, based on policies that those sites had set up.

To answer Pete's last question, blockquoted here:

As I mentioned, if John can demonstrate how Citibank could have somehow protected against this (without a client-side footprint), then I will happy retract this statement, as I am sure he will once he reads this post (I was so careful to get the spelling right ;-)).

I'm not positive that myself - nor John - has enough detailed security knowledge beyond what most of us who've developed a Website with any secure needs have, but after spending time on the phone with some of Citibank's technical team who was on this issue over the weekend, I have a decent gist of understanding this. What I would pose to Mr. Lindstrom, in this case, is that if Citibank isn't able to "protect against this," then why is it that Wachovia, Commerce Bank, and ING Direct were all able to do so? Considering the fact that Mr. Lindstrom has obviously read all of John's post, I'm not sure why he chose to glaze over those facts.

As for the fact that this is a "new toy" for John, it actually isn't, and this was something that was honestly stumbled upon with no ill intent after using it for some time. The gist here was that no one would have expected that this sort of thing would work, especially considering the "option" for coComment to snag the text wasn't available in other secure situations. If it were, I believe that we would have heard many many more examples of security concerns regarding it by now, given the number of bloggers who've given it a whirl. Now doing some casual searches you will see some items where people have mentioned different types of incidents, but nothing at a bank, as far as I can tell.

As for the PR angle, I hesitate to grasp the misunderstanding that Lindstrom has when he says "but this is completely bizarre to be thinking about PR agencies in the face of a security concern." Oh, really? Well, considering John went the security route - on his own volition - in addition to us contacting coComment to let them know this was out there, which they promptly deleted before ever thinking about blogging about this, only to get nowhere, which led to the attempts to get in touch with the company's public relations team just to make them aware of the situation. This is something that, in our jobs, we're always looking out for, i.e. a blogger noting something about a client in the middle of the night. The calls were more about letting them know that this was feasible - and different - on the Citi site, rather than hostile towards them alone.

So while Pete Lindstrom may be right about the fact that John didn't say that he did err in not unchecking the box for coComment to do this, he misses the point that the option to use coComment in this situation was so out of the norm for when it is usable that it was passed by not only by John, but other Citibank customers as well. Based on spending a little time perusing Lindstrom's blog and site this morning, I'm sure that his security credentials are on point, and obviously are well beyond mine - or John's - will probably ever be. But I think that if he had spent five minutes trying out coComment in similar situations, he would have seen that this isn't feasible in all secure situations, and that this was an issue that was "shared" by both the user, the software, and the site. I don't want to be in the position where we're throwing anyone - or everyone - under the bus here, but I think the fact of the matter here is that there is a problem. Saying that "the user made an error and it's his fault" makes me want to say that we should say the same thing to people who choose to use Windows systems over Mac systems - because of what we statistically know about security concerns between the two - are at fault. It doesn't mean that the user is the only person to "blame," it simply points out that there is an issue that needs to be fixed. If it shouldn't be pointed out that potentially thousands of coComment users could be doing this - accidentally, or mistakenly, by believing the software would never allow them to do so (sure, it's blindly, but it happens) - then I'm not sure what we should be raising red flags about. Lindstrom can talk semantics all he wants - it's his blog, his opinion - but if something like this is feasible to do, then it's a "security concern" that those involved can talk about.

[update] Just one more thought. While I do believe that there is something different being done on the other banks mentioned above and in previous posts, something that was said on coComment's official blog about being able to blacklist sites that shouldn't be able to store comments has got me thinking - is what some of the bank security has built into it on some of those sites only half (or one third, given security policy, third-party extension, and human error possibilities) of the issue, and should we be more concerned about what implications using such a thing has, more than anything? Obviously coComment offers a client-side option where you can make your blog work with the system, but obviously that can't work in a negative option-fashion. As in, your site is indexed unless you say not to, or someone blacklists you. Thoughts? I'd be really curious as to what security policies for SSL and whatnot disallow something like this logging to function, or not.

[update 2] I've updated this post from the original, as Pete's last name is Lindstrom, not Spire. Thanks for the update in the comments, Pete!

March 19, 2007

Don't spend too much money trying to make money

There's a section of this story on how media companies are struggling to make money that I think is important:

After spending millions of dollars to buy digital media companies, online advertising firms and search engines, only a few of the 350 magazine and newspaper companies represented at the conference said, in a show of hands, that they were making more than 3 percent of their sales online.

Combine that with all the chatter about whether or not Google essentially wasted its money in the YouTube acquisition and I think you have a clear picture of the problem. Companies spent tons of cash to buy their way into the online game and they're now finding it hard to actually make up that money. They felt they had money to burn and did so accordingly. Now they're finding that, since a news organization's brand name isn't exactly a guarantee it will win in head-to-head combat with citizen media, it's a bit harder to make that money back than they thought it would be. It takes more than that brand name to compete. It takes user relevance and usability, two areas most media publishers need to make dramatic strides in.

LOTD: 3/19/07

  • Despite the advice BusinessWeek gives us, I find it best to jump to immediate conclusions and start panicking well before any facts are actually made known about office developments. (CT)
  • Simply based on the amount of money it receives from its existing partnership with Google, Comcast is mulling switching to Microsoft's Live search platform. I can only assume its adopted "honking off users" as a business model. (CT)
  • The NFL apparently doesn't actually know how to exercise its rights under the DMCA correctly. Combine that with YouTube's shooting first and asking questions later and you have a frustrating user experience. (CT)
  • Seems this here internet thing might actually be a way to connect brands (in this case Presidential contenders) with their customer base. Huh. I should look into that. (CT)
  • Mike Manuel joins the Social Media Collective. Things with "collective" in their names always are fun to watch. (CT)
  • I always tell people that blogs aren't just for opinion-sharing, that there is some awesome reporting going on there. The LAT covers the work being done by online folks in covering the purge of U.S. Attorney Generals. (CT)
  • Jeremy Pepper pointed me to this great post by David Binkowski, all about Twitter's value. (TB)

Social media butterflies

The latest thing to catch the attention of the online audience, in case you haven't already heard, is Twitter. It's hard to describe Twitter except to say that it's basically a chat room for people to tell their friends and contacts what they're doing at the moment. Very cool, right? It is.

Unfortunately some people have mistaken Twitter for the end-all-be-all of social media instead of just another tool, and a limited one at that. People have begun declaring that their Twitter feeds are more interesting than their blogs, or that they're going to switch full-time to Twittering instead of blogging. In my estimation this is a signal of not being all that interested in an actual conversation and being more interested in acting as a news bureau.

See Twitter has several characteristics that limit its usefulness as a social media conduit. First of all, each entry only allows for 140 characters. Not exactly space that lends itself to analysis of any sort. Second, it converts long URLs you might want to pass on to TinyURLs to accommodate that character limit. That means while people might be passing on your links, you won't be able to see how they're being tracked through Technorati or anything. So if you're a blogger tracking your URL or a company looking to see how the conversation about them is progressing.

Anyone who's looking to replace their blogs with their Twitter feeds seems to me like they're easily distracted by shiny objects and I neither want to be blogging nor driving next to people like that. Twitter is a cool thing and I'm having a kick engaging in the conversation with the people there. But I'd have to post something like 78 updates there in order to convey what I have in this single post doing it two sentences at a time. It's just a tool, just like blogging is just a tool. It's the thoughts, opinions and knowledge of the people using those tools that have made them powerful - not the tools themselves. Newspapers could use blogging software but the content still comes from newspapers. It's when people outside the mainstream use blogging software that the power is embraced.

Twitter should be a conversation tool, one among many. Don't confuse shiny and slick for all-powerful.

coComment responds to Citibank security issue

A few minutes ago, I received a response from coComment regarding the ongoing issue with that service indexing submissions to Citibank's online form when logged into the bank's systems. Check out what they had to say here, where they are pointing out that you can blacklist any site from storing your information, should you notice this sort of thing being feasible. In this case, the only reason that John had this happen was that he missed unchecking the box to log his note to Citibank, so it was more luck than anything that got us here (though some might disagree).

Again, I'm not going to specifically point fingers one way or another here, but while I am surprised that coComment software had logged this, I think I'm *more* surprised that it was allowed to log it in the first place. Because, as they say, "this shouldn’t happen and site security policy should prevent it." More on that later. In the meantime, Citi's security team has been great going back and forth, and we're working on finding the right person within that company's internal PR team to hear what they have to say about it.

Citibank followup #2

For the latest followup to this story from late Friday/early Saturday morning, I wanted to note that I did hear back, via email and telephone, from Citibank's information security group on Sunday. They were very courteous about the situation and wanted to do everything they could to see what the problem was with coComment tracking some of their online messaging. They did offer to speak with John, my colleague, as well (through me, however), but he has not received any direct, official communication from Citibank after his multiple messages through their online system or two telephone calls to their IT or security groups.

Additionally, while coComment (or someone related them) removed the posts shortly after John and I posted about this late Friday night, no one has responded to my request for comment, and Citibank's security group was looking into who at coComment they could speak with, but I had not heard that they had been successful as of mid-afternoon on Sunday.

In any case, I don't want to lay blame here officially one group or the other, as it appears there's some things that Citi's site could be doing better, from an outsider's perspective, and I'm guessing there are things that coComment is doing that they might not have originally intended. At the same time, as Chris Thilk and I are speaking this morning (we do talk on the phone, by the way), we both are very surprised that no word has come down from Citi's PR department or agency, based on the fact that this was indexed more than two days ago as far as Technorati and whatnot. The other great point that Chris makes is that "how are they not reaching out to John directly?" That's something I'm surprised about, too, considering John blogged it himself and also did directly reach out to his bank - which he is a customer at, not me.

[update 11:45am Eastern] Upon attempting to loop in Ruder Finn, who we're believing is the agency that would handle this specific piece of business, I've failed at the main email address for the firm, found here, on the firm's contact page. So if you're looking to email Ruder Finn at the "rfnewyork@ruderfinn.com" email address, don't bother. There's "no such user."

March 17, 2007

Update on coComment / Citibank

So far, no word from Citibank or coComment on this issue where the commenting service was able to track a theoretically secure page, although coComment has cleared out the thread John and I linked to last night. If you're still interested in seeing it, the PDF of the offending page is here here or you can see the full rundown of screens over at his blog.

Additionally, he made another attempt last night to speak with Citibank's Internet Security group, but didn't get very far with them, although he was able to provide them with the right information. Looking to try and get information from Citigroup media relations today, if possible.

Insecure messaging at Citibank?

On Friday night, I received an instant message from a colleague of mine who wanted to share a concern he had about something he just came across while checking out his coComment notifier when he found something that was seriously out of place. I won't steal all of his thunder, as you can read all his details here, along with screens of the offending experience, but I have to add my two cents here as to what the situation added up to.

coComments, as its site describes, "keeps track of all the online conversations you're following in one convenient place, and informs you whenever something is added to a conversation." In other words, rather than having to keep going back and forth to sites you've commented on over and over again to see what's up, you can just keep checking coComments. It's kind of like a quick way to check the "where I've commented" and "where people have commented on my site" options that sites such as Flickr offer.

As for what went on here, it seems that when John, my colleague, managed to find a pretty big hole in Citibank's online security. After posting a short message asking Citi to follow up on some of his activity, while logged into the bank's site, he was able to keep an eye on others who had also used the form, and all of this is documented here, on the Web. (In case this is gone by the time you read this, I've uploaded a PDF of the file, which you can download here [277k PDF])

Given how fast the Web moves these days, irrelevant of how good security is "supposed" to be anywhere, I can see how something of this ilk could happen, based on how I believe coComments works. That being said, how many other places is this happening and people aren't aware of what they might have done? Additionally, I'm pretty disappointed in the customer service feedback that John was given when a) calling and b) emailing Citibank in this situation. It seems that the telephone representative wasn't even interested in getting enough information as far as what coComments was, and clearly no action has been taken, as I'm still viewing this hours later.

I'm placing my own call to Citibank's media relations department, and will be sending off a note to coComments as well. In the interim, it might be wise to take a look at what you might have floating around in your coComments queue, should you be a user of the service. In any case, go read what John has to say about the situation, as he's detailed it much better than my quick rundown here on OTD.

March 15, 2007

Adding user value to your marketing

As I exited Union Station this morning a few people were standing outside handing out coasters for today's "Coffee Break" promotion from Starbucks. On one side of the coaster is a funny graphic of coffee ring stains with timestamps showing the progression of your coffee consumption. On the other are the details of the giveaway, including time and what exactly being given away.

Far from being some flimsy piece of paper stock, though, this coaster is thick and durable and is a real coaster. Just yesterday I was thinking I needed a good coaster for my desk as I slid a napkin under the water bottle which sweating and dripping all over the place. Starbucks has filled that need. I'm going to use that coaster from here on out, essentially choosing to expose myself to their brand each time I look to put my drink down.

I don't think enough of us who practice marketing think about what sort of value our efforts can add to the lives of the audience. Maybe it's not something as utilitarian as a coaster, but the idea of added-value is one that should be every bit as prominent in discussions as such ephemeral topics as engagement and such. How is what you're doing going to impact the audience in a real and lasting way?

Not only will this coaster act as a reminder of the Starbucks brand, but its placement on my desk will also act as a reminder to me to always question whether what I'm doing is going to have a lasting impact on the audience. If the answer to that is "no" then there's work yet to be done.

March 14, 2007

This Grand Central is more than open for business

Earlier today, I caught this link flying by on my Twitterrific client, where the New York Times' David Pogue dissects - and smartly - GrandCentral, a phone service that many of us have heard about for some time now but has finally made it to "prime time" - or will now. At the moment, I figured this was definitely one of the articles we'd be hearing about for weeks to come, and I'm honestly surprised at the minimal linkage that it's gotten so far on TechMeme, but not to worry. While this isn't exactly a PR or traditional marketing focused post that Chris or I would put up here, it's something that I thought was worth pointing out to the readership here, and my colleagues. If you haven't already read the article, or know about GrandCentral, you might be able to harken back to "hunt" phone lines, or maybe had one at one point. I, for one, had one a few years ago, two employers ago, and thought it was one of the more helpful things ever. Here's the quick and dirty, and then I'll let you go read what Pogue has to say.
  • You subscribe - for $0 if you have one or two phone lines to "hunt," $15/month for more
  • You start giving out your GrandCentral number to people
  • GrandCentral then sends the calls - according to your preferences - to your mobile phone, your office phone, your home phone, you second mobile phone, your SkypeIn number, whatever
  • You screen your calls, you have a centralized voicemail box, you are able to offer different "ringers" to your callers, and can upload your own mp3s for that purpose
  • You're now totally reachable - or not - whenever, wherever, without a multitude of telephone lines.
Now sure, this isn't earth-shattering for everyone, but the reason it's tentatively important to everyone is that it's free, if you have two or less numbers you want to have people try and reach you at. It's feature-rich, has a great Web presence, and is something that wasn't rushed to market. I'm very psyched to see that it's finally made its way to the end of a public beta, and the fact that Pogue, even with a few clarifying statements at the end of his column, was so high on it I think is a really good sign. I've already signed up, and will probably end up getting the pay account so I can incorporate my SkypeIn number that I'd love to start using more often, so now all I have to do is print up some more personal business cards, and I'm golden. [update 3/15] Costa Tsiokos disagrees on the value of this, pointing out how 700 area code numbers were created back in the day for pretty much this purpose. While I think that he's right in saying that "if you've got all these numbers, you should be getting rid of some," that doesn't mean that people can't be "stuck" in a position to have a work phone, a mobile phone, and maybe a mobile device from work, too. Even so, I think the service is valuable for those who have two phones, if only for the screening purposes and the ability to get that "hunt" working - but point taken.

Ratings, schmatings - Just buy the darn ad already

(Note: I miss AdJab. Sigh.)

The Association of National Advertisers has issued a white paper (Isn't most paper white? Why do we use this term? Isn't it like saying Firestone issued a black tire? Am I rambling?) showing that, to the surprise of no one, the majority of advertisers say they prefer live or live+same-day ratings to be used as currency in the TV upfront negotiations on the horizon. And while that may very well be true, Nielsen's system isn't actually going to be able to track commercial viewing because it only tracks viewer numbers every 2.5 seconds, a time gap that's too wide for accurate measurement. That's just fine with most parties involved in this discussion, though, since ad agencies seem to be paranoid about their commercials actually being judged with hard numbers. They like those fuzzy numbers, but their media-buying counterparts are wanting the same accountability for TV that they're finding online.

Another call from the ANA's paper is that some of the bigger brand names want "brand-specific" ratings, but it's hard for me to fathom the extent to which this won't happen. If Nielsen can't find an accurate way to capture commercial ratings as a whole, and if TV networks are reluctant to share the little bit of information that's going to trickle out, then there's really no way that brand marketers will be able to get data streams on how their particular commercials fared during specific programming.

I'm not sure if this is something I should admit, but as an advertising event I'm looking forward to the upcoming upfront negotiations even more than the Super Bowl. This is where the real action is going to happen and the spin likely to come from both parties will likely surpass that from the Presidential contenders. I'm giddy with anticipation.

LOTD: 3/14/07

  • If your company is experiencing a "civil war" between old school and new school marketing types, you're in a lot of trouble. Plus, civil wars tend to end with assassinations, be it of Presidents or Captain America. (CT)
  • It's great that the Chicago Tribune has almost 20 blogs, but go to the paper's front page and see if you can find where they are. (CT)
  • Happy Blog-day to Shouty Kate. (CT)
  • Don't tell anyone, but search engines aren't always perfect. And often those trying to run legitimate sites have more trouble getting included in results than those with ulterior motives. (CT)
  • I speak from experience here at MWW Group: Having an internal wiki makes a world of difference when it comes to information storage and retrieval, something more and more companies are discovering. (CT)
  • Slacker.com looks very cool as a way to take personalized "radio" with you wherever you go, but unfortunately the new licensing fees imposed on streaming radio will probably kill it shortly. (CT)
  • In general I like the idea of community-vetted and edited information since I think it provides an inclusiveness not found in a lot of professional productions. That being said, I think community-edited search engines are so ripe for exploitation by those with personal or professional prejudices I likely wouldn't use them at all. (CT)
  • Watch out for blogging within Walter Reed. (TB)
  • OMG, marketers are going to social networking sites? (TB)

So a lawsuit walks into a bar...

I've been trying since the news broke to wrap my head around the $1 billion lawsuit filed by Viacom against YouTube. The nearest I can figure is that they studied all the reactions to the RIAA suing random college students for music downloading and decided that, hey, any press is good press so we'll adopt an even more outrageous business strategy.

I say that because this lawsuit is only partly between Viacom and YouTube/Google. It's also between Viacom and the general population, basically saying, "We don't like you playing with out toys, so we're suing the company that owns the playground."

There are bigger points to be made, and others have made them well prior to me, but I think that any time a company gets in the way of people sharing their content it can disrupt and impede the conversation that's going on and shut down those yet to come before they even begin. There needs to be a way that media companies can work with sites like YouTube that doesn't stop people from uploading their own videos but also might allow for the company to act as the gateway, so to speak, for people to get to those videos.

I'm not advocating content theft at all. Companies and artists have a right to make money off of what they produce. But there's a world of difference between downloading a pirated copy an episode of "Reno: 911" and someone posting a 32-second clip that someone finds funny. One is theft - there's no disputing that in my mind. The other is a way that a community can talk amongst itself and potentially promote the property to others. If they work at it, I think media companies can find ways to work with this community and not rail against it.

March 12, 2007

LOTD: 3/12/07

  • Yep, it's "social news for social beverages over at thisjustbrewed.com. [via eHub] (TB)
  • Dave Winer has shared a lot of previously unreported details about his experiences over the last few years with regard to Userland, Weblogs.com, and more. (TB)
  • At Hot Property on BusinessWeek Online, Chris Palmeri wonders if Realtor.com has what it takes to get up in Zillow's face or not. (TB)
  • Interested in a broadcast of your loved ones' funeral? Well, if you're in Ireland, you're in luck. (TB)

LOTD: 3/11/07

  • Apparently, some outages at GoDaddy have caused some people to worry that it was DST-changeover-related, but that doesn't appear to have been the case. (Nor does it make much sense, IMHO) (TB)
  • Some MeFi users are having their say about how YouTube and other places hosting video are now full of materials from marketers. (TB)
  • Read/WriteWeb has a great item up from Friday where Alex Iskold comments on the value of the Technorati 100. (TB)
  • This has been written about elsewhere, but I've got to say that the fact that the New Yorker's redesign has made some of its older URLs obsolete is really dumb. Kottke's roundup is my favorite of all. (TB)
  • Yeah, you're sick of me talking about it already, but that isn't going to stop me from linking to Ross Mayfield's points of interest about Twitter adoption. I'll have more on this later, but wanted to point this out, as it's one of the smarter things I've seen posted about anything in some time. Plus, I saw Ross mention it on Twitter. (TB, who's "tombiro" on the service)
  • Eric Rice did something smart and posted an "introduction" to what his blog is all about, instead of just pointing people to post #1 or whatever. Probably a slick yearly move for the rest of us, too (hint, hint). On top of that, he just caught some spam on Flickr. (TB)
  • Slacker Manager posts about the "several habits of wildly successful Twitter users," and I highly suggest you read it before you get overwhelmed. [via Library Stuff] (TB)

March 09, 2007

LOTD: 3/9/07

  • Steve Rubel pointed out that Technorati was indexing/recognizing Twitter feeds, and that set off a claim by Josh Hallett, among others. So claim your Twitter! (TB)
  • Jim Horton says that if the way Americans see Guantanamo Bay is indeed a PR campaign, then it "deserves to be a case study." (TB)
  • While it's clearly full of TMI (too much information), Twitter is apparently useful indeed, says Doug Haslam. (TB)
  • AdPulp's David Burn notices an interesting point made by Ariel Waldman in an interview with Shawn Waite. Namely, Waldman says, that blogs have opened doors between agencies that wouldn't necessarily have "spoken" before. (TB)

March 08, 2007

LOTD: 3/8/07

  • Flickr has published another security update for everyone to see, as apparently people are getting package download requests when they think they are on their Flickr pages. (TB)
  • Twitterrific is absolutely the best thing after sliced bread. If you use a Mac. And are on Twitter. (TB)
  • MetaFilter user bobbyelliott points out a great Web 2.0 description (it's a PDF, btw). Highly recommended reading. (TB)
  • Even librarians are into Twitter. Well, other social networking tools, too, natch. Twitter is just so addicting that it even wants to be the lede in my blog entries. (TB)
  • As usual, media leads the way when it comes to getting people to mix video up as a way to promote itself. (TB)

March 07, 2007

LOTD: 3/7/07

  • Mike at GarageSpin gives some good bullet points on who will be hurt and who will benefit from the decision to charge streaming radio stations and other music sites more in royalties for the music they play. (CT)
  • The Kegulator just might be the most important online tool EVER. (CT)
  • Missed this earlier in the week, but Learning Movable Type published a Google Custom Search tool for people to use to track down Movable Type-related info, for those who might be so inclined. (TB)
  • While we're talking about Movable Type (which I use alongside WP, thankyouvermuch), Movable Tweak has a concept around "Pages" pages, something that a lot of people who use MT as a CMS are doing in some way or another, but not necessarily to this extent. (TB)

March 06, 2007

LOTD: 3/6/07

Since this site is called Open the Dialogue, I'm thinking a better way to present these link roundups is in the form of a dialogue. Let me give it a shot:

"You know, I think companies really should blog about themselves - it's a great communications tool."

"I'm not so sure. Especially since we're apparently running out of storage space for all this digital content that's been created, including hosts of decent blogs that haven't found an audience."

"Good point. After all it's not like its a divine dictate that companies engage in the blogging process. It's more of a good idea than an absolute must. I think it's actually more important, when it comes to the actual conversation, that media companies make sure they're embracing new media tools. Even then, it's important to know when to draw the line between journalistic responsibility and encouraging participation."

"Exactly. So many people get the ideas behind the Long Tail wrong that it's better that only people who know what they're doing enter the waters. "

"Oh that reminds me - Did you see the newscast that used a Krispy Kreme logo from Google Images that, well, let's just say it wasn't family friendly."

"Yeah - that was kind of awesome."

March 05, 2007

LOTD: 3/5/07

  • What the heck are newspaper publishers thinking making a special version of the paper for the non-reader available within the regular paper? It's a question Max asks and which has me ready to just pound my head on my desk. (CT)
  • The Patent Office is going wiki-tastic in asking the community to comment on patent applications and help them in picking the most important ones out of the static. (CT)
  • I can't imagine why residents of a New York neighborhood didn't care for a Zune truck blasting Justin Timberlake songs through the night. That's just shocking. And did everyone else notice this is the second company to have a protest site created that includes "wake up?" (CT)
  • Steve Safran is just too funny for a Monday. (CT)
  • Over on The Media Drop, Tom has made the consumer electronics retail industry an offer it really can't refuse. (CT)
  • I'm sorry, did something change on the USA Today website? I'm just not seeing enough coverage and would like someone to really dive into how it, say, looks and feels. Help a brother out? (CT)
  • Dave Winer doesn't want to spend the time going through any of Flickr's support areas or contacting them directly, so if you work at Yahoo!/Flickr, and want to help Dave out in getting his two Flickr accounts roped together or split off so he can use his existing Yahoo! account with his Flickr Pro account (read: not the one the Y! account is attached to) then you can find out more here. [/sarcasm] (TB)

March 02, 2007

LOTD: 3/2/07

  • Sony got its knickers in a twist when gaming site Kotaku broke news of some rumored upcoming PS3 features and black-balled the site from all upcoming press events and other contacts. Eventually, though, calmer heads prevailed and normal relations were restored. (CT)
  • Those wacky bloggers say the darndest things. (CT)
  • PRWeek has once again opened up the news portion of its website so you don't need to have a subscription/login. Features and others still require that information but this is a good move by them. (CT)
  • Media valuations are so out of touch with reality that it's no wonder so many collapse or don't turn out as well as the players involved in such transactions hoped for and predicted. (CT)
  • That Kevin Dugan has some fun ragging on obnoxious email signatures. (Both of us)
  • Google Ads on your Dada.net social networking profile, says Tobi Elkin. (TB)
  • Media Bloggers Association prez Bob Cox has shut down the Olbermann Watch blog after the MSNBC commentator had his contract renewed on March 1, much to the dismay of the Olbermann Watch writers. (TB)

March 01, 2007

Where you are isn't that big a deal

Brian Oberkirch's post on the decentralization of technology innovation dovetails with something I've been thinking about lately. As I walk along the sidewalks of Chicago I marvel sometimes at the fact that, not only do I have a great job (and family, of course) but that I get to write about things that I love and am interested in without needing to belong to a traditional media organization. That ability is, in large part, neither helped nor hindered by the fact that I live in a big urban center. All I really need is a computer and a fast internet connection and I can publish my thoughts to the world.

A while ago I was taking the train home with Rick Klau from FeedBurner since we both live in the same area. He was listing all the technology companies that call Chicago home and I commented that someone should create a map showing how many "web 2.0" firms were located here. Brian's list shows that similar maps could be created almost anywhere. The topic of web ventures in Chicago also gets discussed over at Participate Media.

I don't think many of us sit back and marvel at the truly incredible nature of this platform that we use. Whether this blog or that site has more perceived power is almost beside the point. It's that we have any power at all that we should all enjoy.