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	<title>Comments on: Get a Jobs and get a clue</title>
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	<link>http://www.openthedialogue.com/2007/02/get-a-jobs-and-get-a-clue/</link>
	<description>Digital media tools, solutions and strategies from MWW Group</description>
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		<title>By: Mack Collier</title>
		<link>http://www.openthedialogue.com/2007/02/get-a-jobs-and-get-a-clue/comment-page-1/#comment-122</link>
		<dc:creator>Mack Collier</dc:creator>
		<pubDate>Sun, 11 Feb 2007 04:20:31 +0000</pubDate>
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		<description>I agree, Jobs is definitely wanting to dump DRM to expand the market, but the thing is, why isn&#039;t the music industry wanting the same thing?

I still say that the &#039;Big Four&#039; are marketing music as if it were a luxury item, instead of a commodity.  They want complete control over what forms the music is sold in, what channels it is distributed via, and higher prices.

I think dropping DRM would cut into Apple&#039;s market share a bit, but it would expand the market by enough to more than make up for the loss in share.  Jobs knows this.  But in this case, it appears that&#039;s what&#039;s best for Apple, is also best for the industry as a whole.</description>
		<content:encoded><![CDATA[<p>I agree, Jobs is definitely wanting to dump DRM to expand the market, but the thing is, why isn&#8217;t the music industry wanting the same thing?</p>
<p>I still say that the &#8216;Big Four&#8217; are marketing music as if it were a luxury item, instead of a commodity.  They want complete control over what forms the music is sold in, what channels it is distributed via, and higher prices.</p>
<p>I think dropping DRM would cut into Apple&#8217;s market share a bit, but it would expand the market by enough to more than make up for the loss in share.  Jobs knows this.  But in this case, it appears that&#8217;s what&#8217;s best for Apple, is also best for the industry as a whole.</p>
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		<title>By: VoIP &#38; Gadgets Blog</title>
		<link>http://www.openthedialogue.com/2007/02/get-a-jobs-and-get-a-clue/comment-page-1/#comment-123</link>
		<dc:creator>VoIP &#38; Gadgets Blog</dc:creator>
		<pubDate>Wed, 07 Feb 2007 19:28:37 +0000</pubDate>
		<guid isPermaLink="false">http://staging.zubrcom.net/openthedialogue/?p=284#comment-123</guid>
		<description>&lt;strong&gt;Jobs, DRM and the Record Labels: It&#039;s a Finger-Pointing Festival!&lt;/strong&gt;

Of course we&#039;re excited about Steve Jobs saying that he&#039;d love to offer all of us free music on iTunes, but the record labels have his hands tied with their DRM schemes. (All kinds of reports on that here&#160;and here.)...</description>
		<content:encoded><![CDATA[<p><strong>Jobs, DRM and the Record Labels: It&#8217;s a Finger-Pointing Festival!</strong></p>
<p>Of course we&#8217;re excited about Steve Jobs saying that he&#8217;d love to offer all of us free music on iTunes, but the record labels have his hands tied with their DRM schemes. (All kinds of reports on that here&nbsp;and here.)&#8230;</p>
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