Fragmentation be darned...big media still wants to be relevant
It's kind of interesting to watch as big media companies dance and move around as they attempt to keep as much of an audience as possible.
- The Washington Post is debuting a new feature called onBeing, which allows people to
upload videos of themselves talking about what's important to them. You know, like people have been doing on YouTube for a year now.New videos will be available for viewing every Wednesday. CORRECTION: These videos are professionally taped and not user-submitted. Sorry. - Warner Music is now allowing its music to be streamed for free on Last.fm's ad-supported service.
- Variety has dropped its paid wall for online articles and added an electronic version that mirrors the look and feel of the print pub. The first part of that is likely a tactic to get more online linkage from bloggers since many are hesitant to link to partial articles that require payment to read.
