Open The Dialogue

While paying my American Express Card bill a few moments ago, I noticed that they are now offering Cardmember offers and other information via RSS on their Website.

While I might have a bit of past history with the company (I worked at American Express from 1999 until 2002), it doesn’t mean I can’t say that I think this is a pretty slick use of RSS, if not very simple and basic. If anything, it proves the point that you don’t have to do something super powerful and “out there” with a technology such as RSS, you just have to use it as an option, another way to reach out to your existing customers. It’s not just about the offers on your statement that are tailored to you, but creating the opportunity to get offers on their terms, when (and most importantly, if) they want them. Plus, in that American Express has a pretty good handle on “exclusive” offers such as show tickets, etc., this could be a really good thing for them. I’d be curious to see what kind of use rate their was.

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Tags: RSS

This entry was posted on Monday, January 22nd, 2007 at 3:45 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.