Comments on: Microsoft sows anger and confusion http://www.openthedialogue.com/2006/12/microsoft-sows-anger-and-confusion/ Digital media tools, solutions and strategies from MWW Group Fri, 23 Jul 2010 14:42:20 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: ralphg http://www.openthedialogue.com/2006/12/microsoft-sows-anger-and-confusion/comment-page-1/#comment-110 ralphg Fri, 29 Dec 2006 22:33:21 +0000 http://staging.zubrcom.net/openthedialogue/?p=245#comment-110 PR firms need to be clear from the get go. I think so much is done in committee, that no one at the firm takes an objective look at the campaign. For example, there is now a mini-crisis in the GIS world, where a software vendor contacted bloggers, told them about the new software, and asked them to keep quiet until the launch in January -- in that order. The firm forgot to first get agreement from the bloggers that they would indeed keep quiet. Since they hadn't, one Swedish blogger spilled the beans early -- which then allowed the other bloggers to break the agreement, as well. When it comes to handing out hardware, vendors need to make clear from the first contact, whether the hardware is to keep, or to send back. The "pass it on to someone else" option is nonsense. PR firms need to be clear from the get go. I think so much is done in committee, that no one at the firm takes an objective look at the campaign.

For example, there is now a mini-crisis in the GIS world, where a software vendor contacted bloggers, told them about the new software, and asked them to keep quiet until the launch in January — in that order.

The firm forgot to first get agreement from the bloggers that they would indeed keep quiet. Since they hadn’t, one Swedish blogger spilled the beans early — which then allowed the other bloggers to break the agreement, as well.

When it comes to handing out hardware, vendors need to make clear from the first contact, whether the hardware is to keep, or to send back. The “pass it on to someone else” option is nonsense.

]]> By: Dominic Jones http://www.openthedialogue.com/2006/12/microsoft-sows-anger-and-confusion/comment-page-1/#comment-109 Dominic Jones Fri, 29 Dec 2006 19:36:26 +0000 http://staging.zubrcom.net/openthedialogue/?p=245#comment-109 It all depends on what you're sending and to whom, doesn't it? It all depends on what you’re sending and to whom, doesn’t it?

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